September 12, 2022

App of the month – Bilibili

On June 1, 2020, China’s popular video sharing platform Bilibili announced that it would launch a remote sensing satellite named “Bilibili Video Satellite” in late June for the production of popular science content. Bilibili Video Satellite will be China’s first video remote sensing satellite customised by an internet company if successfully launched. An official account has been launched on the Bilibili platform, where there will be a live broadcast of the entire process on the day of the satellite launch (Live Link). So far, the official account has attracted 327,000 followers, received 946,000 likes, and with over 6.1 million video views. (Video link)

Bilibili (https://www.bilibili.com/) nicknamed “B site”, started in 2009 as a website specialising in sharing anime’s, pictures and videos. It is also one of the leading online entertainment platform, which attracts Generation Z, which is becoming the main force of recreation and culture consumption. Bilibili has a unique content positioning focusing on ACG (anime, comics, and games). In particular Japanese anime, manga and video games. In Chinese, this type of content is referred to as 2nd-dimensional space (二次元). It’s one of the reasons that the younger users are attracted to it.

Bilibili Users:

Bilibili users are mainly young, accounting for 78% of users between 18 and 35 years old, and the proportion of male and female is 57:43. MAU have reached 172 million, Y-O-Y increase of 70%. Average mobile MAU increased by 77% to 156 million, and DAU increased by 69% to 51 million.

Bilibili Content:

PGC (Professionally-generated Content), UGC(User-generated Content), AMV(Anime MV) and Game area, etc.

Bilibili Platform Value:

The platform has a high retention rate of users, with average daily video playback of 730 million, an average monthly user interaction of 2.5 billion, and an average daily usage time of 87 minutes.