APP OF THE MONTH – HUAWEI
Huawei mobile phone belongs to Huawei’s consumer business and is one of Huawei’s three core businesses. The mobile phone business was established in 2003, and now it has become a global smartphone manufacturer. It has established research institutes in many places around the world and combines the advantages of different regions and other technological advantages to build global innovation capabilities.
Why choose Huawei Advertising?
- Rich ad inventory
Huawei Advertising has rich advertising resources, including native applications such as Huawei video, music, reading, and browsers with monthly active users of over 100 million, as well as a large number of the high-quality game applications, covering lock screen, open splash, in-feed, rewarded video and other rich advertising formats are available for advertisers to choose from.
- High-quality user base
High-quality global user base with more than 700 million monthly active users, covering more than 220 global markets and more than 83 million advanced users. Huawei gathers high-end and high-quality users in the core 18-44 age group, with high activity, high education and high-income traits.
- Sophisticated user profiles
Utilize big data analysis to conduct detailed multi-dimensional and precise targeting, lock in the target audience, and combine EMUI user scenarios to help achieve high conversions, help to reach target customers, and at the same time improve conversion rates.
Huawei Advertising Model
Huawei advertising has abundant advertising resources, with diversified advertising formats and wide coverage, able to meet different advertising needs. Below we have sorted out some of the more common advertising models, hope it will help advertisers in executing their marketing plans!
1. In-feed Ads
1. In-feed Ads
In-feed ads are natively exposed in media feeds such as browsers, smart assistants, videos, reading, music and topics media streams. The in-feed advertisement can cover multimedia, strong native, and achieve a high conversion effect. The in-feed advertisement includes the playlist details page, film list in-feed, channel page column, etc.; it supports the large picture, text and video format.
Estimated PV: 450 million/day
Buying method: CPM/CPC/oCPC auction delivery
Promotion ability: Web page promotion, application promotion, application download, quick application promotion, promotional activities.
Material Specifications:
Size format:
- Picture: 1080*607, 225*150, JPG/JPEG/PNG;
- Video: 640*360, MPF format;
- Material files size: no more than 150KB for large images, no more than 80kb for three/small images, and no more than 10240KB for videos;
- Copywriting: no more than 22 words for large/three pictures/video, and no more than 24 words for small pictures;
- Brand name: no more than 7 words
2. Open Screen Ads
2. Open Screen Ads
Open slash ad will be displayed when the app of Huawei is opened, and it will be displayed in Huawei’s app (Huawei Music, Huawei Video, etc.) in the form of a screen-opening; the display time of the image advertisement is three seconds.
Estimated PV: 48 million/day
Buying method: CPM/CPC/oCPC auction delivery
Promotion ability: Support application download and webpage promotion; webpage pull-up application is only open to whitelisted customers, special application is required.
Remarks: CPT advertisement and contract CPM advertisement are preferentially played for open splash ads, and bidding advertisements are broadcast for the remaining traffic.
Material Specifications:
Size format:
- Supported formats: 1080*1620, JPG/JPEG/PNG;
- Material files size: no more than 150KB
3. APP Focus Image Ads
3. APP Focus Image Ads
The APP focus image ad is displayed in the original form on the focus image position of the APP homepage or channel page such as music, video, reading, theme, weather etc.
Estimated PV: 35 million/day
Buying method: CPM/CPC/oCPC auction delivery
Promotion ability: Web page promotion, application promotion, application download, quick application promotion, promotional activities
Material Specifications:
Size format:
- Supported formats: 1080*607, JPG/JPEG/PNG;
- Material files size: no more than 150KB
- Remarks: The text should be more than 18 words, and the brand name should be no more than 7 words.
4. Vertical Small Video Ads
4. Vertical Small Video Ads
Vertical small video ads are displayed in media such as videos, reading, smart assistants, and browsers in the form of vertical videos.
Estimated PV: 5 million/day
Buying method: CPM/CPC/oCPC auction delivery
Promotion ability: Web page promotion, application promotion, application download, quick application promotion, promotional activities
Material Specifications:
Size format:
- Supported formats: 720*1280; MP4 format;
- Material files size: no more than 50M;
- Video duration: 6-60s
- Copywriting: The text should not exceed 22 characters, and the brand name should not exceed 7 characters;
- Cover image: 720*1280 must be uploaded at the same time, and the size should not exceed 150KB
5. In-game Banner Ads
5. In-game Banner Ads
In-game banner ads are displayed at the top or bottom of the in-app page in a banner or rectangular format, with large traffic inventory, frequent user visits and long stay time.
Estimated PV: 150 million/day
Buying method: CPM/CPC/oCPC auction delivery
Promotion ability: Web page promotion, application promotion, application download, quick application promotion, promotional activities
Material Specifications:
Size format:
- Supported formats: 1080*170, JPG/JPEG/PNG; Material files size: no more than 100KB;
- Brand name: no more than 7 characters
6. APP-icon Ads
6. APP-icon Ads
App-icon ad is displayed on media such as video, music, reading, and file management in the form of icon downloads.
Estimated PV: 62 million/day
Buying method:
Application download: delivery according to CPD bidding;
Application promotion: launch according to CPC bidding
Promotion ability: application download, application promotion
Material Specifications:
Size format:
- Supported formats: 160*160, JPG/JPEG/PNG;
- Material files size: no more than 150KB;
To learn more about Huawei advertising, please contact us!
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