WeChat Service Account vs Subscription Account There are 2 types of WeChat official account which are subscription account (订阅号) and service account (服务号), but what are the differences between these two? In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account. Presented by: Cover topics: […]
Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a greater sense of trust. This also bridges the gap
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Introduction to Xiaohongshu Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Most of the Xiaohongshu users are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of
Reasons and Benefits of Douyin Verified Business Account In this video, our marketing coach, Joanne will talk about the features and benefits of Douyin Verified Business Account and why you should create one. Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is
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What is WeChat mini programs? What kind of business is suitable for mini programs? 什麽是微信小程序？什麽企業適合微信小程序？ Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will introduce you to WeChat Mini Programs and what kind of business is suitable for Mini Programs. 小程序是微信APP內的一個工具，我們將它稱之為APPs in APP，用戶無需下載，無需繁瑣的注冊流程就可以使用。小程序的主打優勢是輕量級，不需要大量的開發工作。我們可以見到的市面上衆多優秀的小程序案例都是功能簡單，設計簡潔的。微信用戶通過小程序滿足自己需求，往往只需要簡單的步驟就可以快速完成。 爲什麽現在越來越多的企業會選擇做小程序呢？什麽企業適合微信小程序？讓我們的微信導師Hilson爲你們帶來微信小程序的講解。 Presented
2020 Xiaohongshu Maternal and Child Industry Report 【Posted on: 2021 February】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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2020 Xiaohongshu Mid-Year Beauty Industry Report 【Posted on: 2021 February】 In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report analyzes the current situation and trend
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Live Streaming on Xiaohongshu can now link Taobao Product Links 【Posted on: 2021 February】 Xiao Hongshu, known as the Chinese version of Instagram, has more than 250 million users. As the young people’s lifestyle sharing platform and the entrance to the consumption decision, it provides a highly advantageous platform resource for brand reputation marketing. With
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Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies? 【Posted on: 2019 August】 According to media reports, Xiaohongshu is going to release “Xiaohongshu Eco Judge” function. This is quite similar to “Xiaohongxin (Little Red Heart)” that we introduced before,
In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand? 【Posted on: 2019 August】 Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this report, Xiaohongshu gave two important angles below: 1. Xiaohongshu Team is removing thousands of notes. The team has removed 4285 notes, of which 920 are
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