Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows […]
China Star-rated Hotels Report 【Posted on: 2020 November】 CHINA STAR-RATED HOTELS REPORT Recently China Ministry of Culture and Tourism of China released a statistical report on star-rated hotels. As of Q2 2020, China had 9,923 star-rated hotels registered in the national statistic management system, including 850 five-star hotels and 2,564 four-star hotels. Key Insights from the report:
CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS 【Posted on: 2022 August】 CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS WeChat video account native advertising was officially launched on July 18, opening a whole new advertising scene for WeChat in-feed media. Earlier, WeChat video accounts gradually launched online live broadcasts, rewards,
Insights of WeChat Luxury Brands 2021 【Posted on: 2021 August】 INSIGHTS OF WECHAT LUXURY BRANDS 2021 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanded the range
China Regulations – Why Did Didi Get Fined US$1.2 Billion? 【Posted on: 2022 August】 CHINA REGULATIONS – WHY DID DIDI GET FINED US$1.2 BILLION? With the increasingly strict implementation of China’s regulatory policies, it is not surprising to find that China is reviewing major leading platforms with unprecedented intensity, and issuing “sky-priced fines” to platforms
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China Tech Crackdown – Anti-monopoly Fines 【Posted on: 2021 August】 CHINA TECH CRACKDOWN – ANTI-MONOPOLY FINES In recent weeks, China has been enacting several new laws to protect sensitive data, prevent misuse of personal information & reign in anti monopolistic behaviour. In this series of articles over the next several months, we will be looking
xAPP OF THE MONTH – SNOWBALL APP OF THE MONTH – SNOWBALL Snowball is an investor community and registered trademark launched by Beijing Snowball Information Technology Co., Ltd., established in 2010. Snowball is an investor social media with one-stop platform ecology for information, communication and transactions. Snowball is the largest financial community in China, with
App of the month –TMALL What is Tmall? Tmall (www.tmall.com) is a business of Alibaba Group, it was first introduced by Taobao in April 2008 as Taobao Mall and renamed as Tmall in 2011, Tmall caters to consumers looking for branded products and a premium shopping experience. A large number of international and Chinese brands
Sports Marketing Trends during Tokyo Olympics 【Posted on: 2021 August】 SPORTS MARKETING TRENDS DURING TOKYO OLYMPICS As the Covid-19 pandemic ravaged multiple countries in 2020, most major sporting events slated for 2020 were postponed. 2021 will be ushered in a “sports year” with multiple international & domestic sporting calendar events. For the first time in
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CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? 【Posted on: 2022 July】 CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platforms such as social media, search engines, and
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