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Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in […]

China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that

China’s Largest Travel Agency and an E-commerce Giant join forces to expand Cooperation in Tourism and E-commerce 【Posted on: 2020 August】 CHINA’S LARGEST TRAVEL AGENCY AND AN E-COMMERCE GIANT JOIN FORCES TO EXPAND COOPERATION IN TOURISM AND E-COMMERCE During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of

KOL Marketing on China New Media 【Posted on: 2020 August】 Scare and Proportion of livestream users  KOL MARKETING ON CHINA NEW MEDIA The emergence of Covid-19 has made consumers pay more attention to online. With the diversification of consumers’ exposure to media, new media marketing has become the first choice of advertisers. The roles of

Insights Report – 2021 Douyin E-commerce 【Posted on: 2021 June】 INSIGHTS REPORT – 2021 DOUYIN E-COMMERCE In 2020, online consumer demand grew rapidly, and Douyin e-commerce has become a hot spot in the industry. Douyin e-commerce has triggered the massive consumption demand of more than 600 million daily active users, realizing efficient conversion from user