NEW DEVELOPMENT TRENDS OF CHINA NEW CONSUMER BRANDS 【Posted on: 2022 April】 According to Marketing’s observation of new consumer brands, it is found that new consumer brands are starting to use different marketing methods from previous brands in the early stages of development. They are moving toward the development direction of the “endogenous force” stage. […]
China’s Ott Market is Booming 【Posted on: 2020 May】 CHINA’S OTT MARKET IS BOOMING With the rapid popularization of smart TV, the OTT industry has also developed rapidly, so what is OTT? OTT is the abbreviation of “Over The Top” and refers to providing various application services to users through the Internet. This kind of
2021 CHINA INVALID TRAFFIC REPORT 2021 CHINA INVALID TRAFFIC REPORT According to the internet advertising data monitored by the Miaozhen system throughout 2021, it is estimated that the loss caused by invalid traffic in the Chinese brand advertising market in 2021 is about 32.6 billion yuan. In preparing this report, Miaozhen System monitored over 77,000
Six Takeaways from Cnnic’s Internet Report 【Posted on: 2020 May】 1. SIX TAKEAWAYS FROM CNNIC’S INTERNET REPORT The China Statistical report on internet development report has been freshly released by China Internet Network Information Center (CNNIC), It’s about the country’s internet population and the development of different sectors, include Internet infrastructure, netizen scales, online shopping,
2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories
Half of the Global Luxury Purchased by the Chinese after the Covid-19? 【Posted on: 2020 May】 HALF OF THE GLOBAL LUXURY PURCHASED BY THE CHINESE AFTER THE COVID-19? As the impact of COVID-19 continues, and the global luxury goods market has been hit hard. According to the latest report from Bain & Company, overall sales
Half of the Global Luxury Purchased by the Chinese after the Covid-19? Read More »
Cultural Tourism Ecological Insight Report – 2020 【Posted on: 2020 May】 CULTURAL TOURISM ECOLOGICAL INSIGHT REPORT – 2020 As faced with the sudden COVID-19 in 2020, all walks of life began to develop digitally, from e-commerce live streaming, Internet medical treatment, online education, to the launch of “travel live streaming” on platforms such as Douyin,
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CHINA’S ONLINE AUDIO CONTENT CONSUMPTION MARKET ANALYSIS 2022 【Posted on: 2022 April】 According to Qianfan Analysys, the number of active users in China’s “ear economy” market has reached 800 million in 2021, and the average monthly usage of the market exceeds 3 hours. Among them, the monthly active number of China Online’s online audio segment
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First Overseas Cross-border E-commerce Live Streaming on WeChat 【Posted on: 2020 May】 While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, We (OctoPlus Media) planned and executed the first-ever overseas WeChat live streaming of cross-border e-commerce for SaSa in Hong Kong.
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CHINA INTERNET ADVERTISING MARKET INSIGHTS REPORT 2021 【Posted on: 2022 April】 QuestMobie recently released the 2021 China Internet Advertising Market insights report. It is estimated that in 2022, while the advertising market maintains single-digit growth, the Internet advertising market growth will remain in double digits. Among them, from 2019 to 2021, the proportion of mobile
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