App of the month – Zhihu Zhihu, China’s largest knowledge-sharing platform, it’s a powerful content marketing tools suitable for various industries. Zhihu (Zhihu.com) is a knowledge-sharing website widely used by young people in China and it is also one of the Internet platforms with a large and excellent user community and high-quality content. As a […]
Maimai and Douyu Available Programmatically via selected DSP 【Posted on: 2020 April】 Maimai (脉脉), China’s biggest rival to global professional networking giant Linkedin; Douyu（斗鱼）, popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially. Douyu, one of popular e-sport related live streaming
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APP OF THE MONTH – FACEU APP OF THE MONTH – FACEU FaceU is a camera on IOS and Android platforms made by the Toutiao Face Moe team. Developed at the end of 2014, FaceU was officially launched on September 14, 2015. Faceu provides young users with photo and video functions. As a photo camera
Guide to Advertisement Censorship Law in China 【Posted on: 2020 April】 GUIDE TO ADVERTISEMENT CENSORSHIP LAW IN CHINA Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising
Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first
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CHINA SEARCH MARKET 2022 FORECAST 【Posted on: 2022 March】 CHINA SEARCH MARKET 2022 FORECAST In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information
Insight Report – Marketing Value of China Beauty App Users 【Posted on: 2020 April】 In the vertical market segment of female users, beauty camera apps are integrated into the daily lives of more users. Because it captures the commonality of women who love beauty, love post, and indulge in this, as well as the help
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2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS 【Posted on: 2022 March】 2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS China’s mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users’ usage data are growing rapidly. In such a rapidly developing mini-program ecosystem, product updates and optimizations, the maturity of the
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China’s Domestic Tourism picks up during Festival 【Posted on: 2020 April】 During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s. Ctrip ’s domestic ticket sales increased by 114% from the previous month. Mafengwo report also showed that the keywords
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2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,
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