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2023 February Newsletter, China Marketing News

China Marketing Insights Monthly Newsletter [February 2023]

China Marketing Insights Monthly Newsletter [February 2023] Hello There, Welcome to our latest newsletter. This month, we have some exciting topics to share with you, including the 2023 China Consumer Report and China Consumption Trends – 5 trends in China’s consumer market are identified as economic difficulties that force Chinese consumers to be pickier. We […]

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PR Marketing

Top China Authoritative & National Medias PR Marketers Should Know

Top China Authoritative & National Medias PR Marketers Should Know To develop a successful PR Marketing plan in China, brand need to have the knowledge of different media platforms in China in order to reach out the actual target audience in the huge population of China. From all verities of medias in China, it has

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Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country

Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country

Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country Targeting accurate audience is one step ahead to a successful Xiaohongshu marketing. But, what’s the Xiaohongshu user audience size in Malaysia, Singapore, Taiwan, Hong Kong, Japan, Canada, Australia, Macau, South Korea, Vietnam, Thailand, Indonesia, New Zealand, Philippines, India?  Based on Official XHS’s Ad DMP data,

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Variflight China Flight APP

VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers

VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers VariFlight, founded by Feiyou Technology Co., Ltd., is a professional flight service APP, committed to providing users with “worry-free” and “time-saving” one-stop diversified flight travel solutions. Since its launch, VariFlight has accumulated more than 210 million downloads, making it the most well-known travel app in China.

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Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023

Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023

Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences,  with the theme of “Into Real Life” to observe and study the lifestyles of young people. The report uses Xiaohongshu’s data statistics and topic content of Xiaohongshu in the

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China’s Outbound Tourism Marketing Research 2023

China’s Outbound Tourism Marketing Research 2023

China’s Outbound Tourism Marketing Research 2023 China was an important player in the international market until 2020 and it is also the world’s largest source of outbound tourism and tourism consumption expenditure country. Since the China government began to release more and more good news about outbound tourism, and after the epidemic prevention and control

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2022 World Cup China Brand Marketing Insight

2022 World Cup China Brand Marketing Insight

2022 World Cup China Brand Marketing Insight According to data from QuestMobile’s 2022 World Cup Marketing Insights Report, the trend of World Cup-related content has increased significantly closer to the start of the World Cup, and most of the content is related to World Cup knowledge, popular national teams, and World Cup winner predictions. Most

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2022 China Brand Marketing Traffic Insights

2022 China Brand Marketing Traffic Insights

2022 China Brand Marketing Traffic Insights In the post-epidemic era, there are still many unstable and uncertain factors in China’s economic recovery, and at the same time, people’s consumption views have also changed due to the impact of the epidemic, creating new trends. In the trend of “fickle” consumers and an “uncertain” environment, brands will

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China TV Screencast Advertising (Youku) Marketing Report

China TV Screencast Advertising (Youku) Marketing Report

China TV Screencast Advertising (Youku) Marketing Report TV screen-casting is to present the screen of mobile device A on the TV screen in “real-time” through technical methods, also known as the same screen, screen sharing, multi-screen interaction, etc. After years of development, China’s projection screen has gradually entered a stage of stable development. Miaozhen and

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