OctoPlus Media Logo

admin

China Internet Regulation and Advertising Law Update: 2022 March 

CHINA REGULATIONS – MARCH 2022 UPDATES 【Posted on: 2022 March】 CHINA REGULATIONS – MARCH 2022 UPDATES This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. With the rapid development and application of emerging technologies such as artificial intelligence, big […]

China Internet Regulation and Advertising Law Update: 2022 March  Read More »

China Virtual Digital Human Influencer Index Report

CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER 【Posted on: 2022 February】 CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER Recently, the State Key Laboratory of Media Convergence and Communication, Communication University of China, Media Big Data Center, and Number One Idol (Beijing) Digital Technology Co., Ltd. jointly released the “China Virtual Digital Human Influencer Index Report”, which pointed out the

China Virtual Digital Human Influencer Index Report Read More »

NFT Marketing in China: See What Tech Giants Have to Offer

NFT MARKETING IN CHINA 【Posted on: 2022 February】 NFT MARKETING IN CHINA NFT is the abbreviation of Non-Fungible Token, which is translated as “非同质化代币” in Chinese, it is a native digital asset issued on the blockchain platform. The craze of NFT and Metaverse has become popular in China’s marketing circle. With the outbreak of the

NFT Marketing in China: See What Tech Giants Have to Offer Read More »

Beauty Industry Douyin/XHS Marketing Report 2021

2021 DOUYIN/XHS BEAUTY BRAND REPORT 【Posted on: 2022 February】 2021 DOUYIN/XHS BEAUTY BRAND REPORT According to “2021 Beauty Industry Douyin/XHS Marketing Report” jointly released by Youmi Youshu and Beauty Expo, the market size of China’s beauty industry has steadily increased, however big brands and cutting-edge domestic products are caught in a scuffle. From the launch

Beauty Industry Douyin/XHS Marketing Report 2021 Read More »

Alimama-Insights into online consumption of luxury goods

Alimama-Insights into online consumption of luxury goods 【Posted on: 2021 March】 ALIMAMA-INSIGHTS INTO ONLINE CONSUMPTION OF LUXURY GOODS In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower purchasing power. Luxury goods purchased by these group of consumers is done beyond their means and

Alimama-Insights into online consumption of luxury goods Read More »

Bilibili Vs Douyin Vs Kuaishou – Key Comparison of China Short Video Platforms

Bilibili Vs Douyin Vs Kuaishou – Key Comparison 【Posted on: 2021 March】 BILIBILI VS DOUYIN VS KUAISHOU – KEY COMPARISON As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we compare & explain the 3 different apps. Bilibili – a platform

Bilibili Vs Douyin Vs Kuaishou – Key Comparison of China Short Video Platforms Read More »

Insights Report – 2021 Douyin Luxury Industry Report

Douyin Luxury Industry Report 2021: China Gen-Z Becomes the Main Force of Luxury Consumption 【Posted on: 2022 February】 According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. The consumer group in

Insights Report – 2021 Douyin Luxury Industry Report Read More »

The ever expanding ecosystem of WeChat mini-program

WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to

The ever expanding ecosystem of WeChat mini-program Read More »

Scroll to Top
Scroll to Top