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China Marketing Insights Monthly Newsletter [May 2021] Hello, Welcome to our May Newsletter. Labour Day holiday in China has recently ended and once again we are seeing encouraging signs based on domestic travel. Ctrip data shows an increase of 30% from pre-pandemic levels, 2 key trends include more luxury travel and group tours giving way […]

China Marketing Insights Monthly Newsletter [April 2021] Hello, Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there

China Marketing Insights Monthly Newsletter [November 2021] Hello, Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update. In this issue, we look

China Marketing Insights Monthly Newsletter [December 2021] Welcome to our December Newsletter. We start our newsletter with monthly update on tech crackdown, hopefully, as the year comes to a close and we move into 2022 there is more normalization in the crackdown and more certainty for everyone involved. In this issue, we look at insight

China Marketing Insights Monthly Newsletter [March 2021] Hello, Welcome to our March Newsletter. China is further easing restrictions for both domestic & international travel. From March 16th, Chinese residents will be able to travel freely – all they need is a ‘green’ health check. China has also rolled out international vaccine health certificate. It hopes

China Marketing Insights Monthly Newsletter [July 2020] Hello, Welcome to our July Newsletter. A sign of more normalcy coming back to China – this month, the famous Gāo Kǎo – 高考 was held, over 10.7 million students took the exam. Trip.com Group’s BigData report on Dragon Boat Festival travel shows over 37.7 million trips made,

China Marketing Insights Monthly Newsletter [June 2020] Hello, Welcome to our June Newsletter. Chinese tourists are slowly regaining their confidence in domestic & eventually in international travel. When borders open, Chinese travellers will be first to travel, and peak recovery time is expected to arrive after September with bookings that seem to even out at

China Marketing Insights Monthly Newsletter [August 2020] Hello, Welcome to our August Newsletter. China is further easing restrictions within its border as we see from news headlines, Wuhan held a weeklong beer festival and, internationally much covered, thousands dance away in a pool party; Beijing is reducing restriction on face mask requirement in the capital.

China Marketing Insights Monthly Newsletter [January 2021] Hello, Welcome to 2021! In this newsletter, we cover final few key insights report released towards the end. First is Douyin’s 2020 data report, next 2020 Little Red Book report on rise of Maternal & baby industry within the app.  As 2021 is getting started, we have marketing