China Marketing Insights Monthly Newsletter [December 2020] Hello, Welcome to our Final Newsletter for 2020! What a year it has been! ….. Fortunately, this crisis also helped us to get more focused and mature some of our unique solutions to the market. In normal times, with a deluge of campaigns & clients, this would have […]
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China Marketing Insights Monthly Newsletter [September 2020] Hello, Welcome to our September Newsletter. China’s big holiday is coming up and all indications point to a block buster domestic travel season within Mainland China & Macau. Recent reports have shown quite a few 5-star hotels in Macau fully booked for Golden week and prices and several
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China Marketing Insights Monthly Newsletter [May 2022] Hello, Welcome to our May Newsletter. In this issue we start with the latest fallout from China Regulation – Major Chinese platforms have started to display the location of users. This has created chaos among many influencers and celebrities and a grey market to help manipulate the location is slowly
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China Marketing Insights Monthly Newsletter [May 2020] Hello, Welcome to our May Newsletter. Another month has passed, China concluded its first major holiday beginning of the month and the statistics are very encouraging – 115 Million domestic tourists generating over 5.7 Billion in revenue, not bad when you consider most attractions that were opened were
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China Marketing Insights Monthly Newsletter [Apr 2020] Hello, Welcome to our April Newsletter. Thank you for still sticking around and reading our newsletter past few months. The recovery in China is slow but positive, there has been a quick uptick in reservation across travel & hospitality. More outdoor recreational facilities are opening cautiously. While business
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China Marketing Insights Monthly Newsletter [Mar 2020] Hello, Welcome to our March newsletter. In this issue we bring you positive updates from China – increasing travel sentiment; live streaming becomes central as the most population have stayed indoor; we at OctoPlus Media has done 6 live-streaming events in the past 2 months and almost 4
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China Marketing Insights Monthly Newsletter [Feb 2020] WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video. This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL
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“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will continue her insights from our last video and highlight more key and important insights from the reports. Presented by: ◆
Welcome to our Cantonese edition of China Marketing Academy! The function of WeChat Search is similar to our common search engine. As a built-in search function of WeChat APP, it can not only help you find friends and contacts, or find chat history with keywords, but also can be used to search externally such as
Introduction to WeChat Search l WeChat Search Engine Read More »
Welcome to our Cantonese edition of China Marketing Academy! Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the latest brand management rules of Xiaohongshu and help you to
2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide Read More »
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