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Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat

Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work?  In this video, our social media specialist, Yvette will introduce you […]

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China Marketing Newsletter_Jan 2023

China Marketing Insights Monthly Newsletter [January 2023]

China Marketing Insights Monthly Newsletter [January 2023] Hello There, Welcome to 2023! What a great start to the year.  In this newsletter, we cover several marketing reports as well as research on China’s outbound tourism. Next, we look at 4 very interesting marketing reports in China – 1) Youku Screencast Interactive Advertising Marketing – an

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youku china youtube

Youku – China’s Leading Online Video-Sharing Platform

Youku – China’s Leading Online Video-Sharing Platform Youku.com is the leading online video-sharing platform in China which was very similar to YouTube when it was first launched but gradually transformed into an online media company. It was engaged in the production of movies and TV series and owns many audio and video copyrights. Youku.com was

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2022 China's Top Short Video APP Douyin vs Kuaishou Advertising Trend Insights

2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights

2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights The short video platforms with excellent performance on Double Eleven are Douyin and Kuaishou. Despite the excellent performance of e-commerce, Douyin and Kuaishou have seen a decline in in-feed advertising, except for some active advertisers. According to the data, Douyin’s e-commerce participation rate

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2022 China’s Night Economy Insight Report

2022 China’s “Night Economy” Insight Report

2022 China’s “Night Economy” Insight Report In the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption” issued by the General Office of the State Council of China in 2019, identified the development of the night-time economy and the creation of night consumption scenes as the key tasks. With the development of consumption

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2022 China 11.11 Insight Report 900 million e-commerce users

2022 China 11.11 Insight Report: 900 million e-commerce users

2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have

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2022 China’s Financial Advertising Trends

2022 China’s Financial Advertising Trends

2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –

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China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product!

China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real

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China Marketing Newsletter December 2022

China Marketing Insights Monthly Newsletter [December 2022]

China Marketing Insights Monthly Newsletter [December 2022] Hello There, Welcome to our December newsletter. We start our newsletter with an analysis of China’s financial industry trends. Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. We’ve compiled the Chinese financial industry’s key data analytics and advertising strategies for

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