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Strategic KOL Seeding: Elevate Digital Marketing in China

Strategic KOL Seeding: Elevate Digital Marketing in China

Strategic Expats KOL Seeding: Elevate Your Digital Marketing in China Expats KOL in China! New Inspiration for Brand Marketing For overseas brands looking to enter the Chinese market, are there more choices beyond local influencers? OctoPlus provides you with fresh marketing inspiration: “Foreign Talents in China.”From the perspective of foreigners, introduce and promote overseas brands […]

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OctoPlus Media - Cathay Pacific Livestreaming

OctoPlus Empowers Cathay Pacific in Crafting E-commerce and Live Streaming Experiences

Exciting News! OctoPlus Empowers Cathay Pacific in Crafting E-commerce and Live Streaming Experiences OctoPlus Assists Cathay Pacific in Building E-commerce and Live Streaming On November 29th, OctoPlus Media successfully assisted Cathay Shop in their debut on Douyin’s live streaming platform. Cathay Shop has curated exclusive rewards for users, bringing sought-after tech products, home essentials, travel

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Summary of the 2023 Silver Economy Insights Report

Summary of the 2023 Silver Economy Insights Report

Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is

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TikTok's Innovative AI Feature Enhances Shopping Experience for Users

TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping

TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping Image by rawpixel.com on Freepik TikTok is currently in the experimental phase of testing a cutting-edge artificial intelligence tool designed for its e-commerce platform, TikTok Shop. This innovative tool employs advanced machine-object detection to analyze videos, accurately identify featured items, and subsequently recommend similar products

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Xiaohongshu Account Management Rules and Strategies

Strategic Xiaohongshu Management: A Deep Dive into Platform Rules and Prohibited Behaviors

Strategic Little Red Book Management: A Deep Dive into Platform Rules and Prohibited Behaviors Little Red Book Community Rules Center Usage GuidelinesLittle Red Book Community Rules Center – Helps everyone understand platform rules comprehensively, including interpreting community conventions, review and messaging rules, and records of note violations. This assists in better addressing questions during note

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Xiaohongshu Influencer Marketing Influencer Seeding Tactics

Xiaohongshu Influencer Marketing: Influencer Seeding Tactics

Overseas Brand Little Red Book Influencer Seeding Marketing Four-step Method Influencers are the communicators of brand marketing. Through the dissemination of influencer content, the value of brand content in various circulation channels is increased, trust with users in the brand and product is enhanced, narrowing the distance between influencers and consumers. Influencers act as the

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Cover - KOS KOC KOL Analysis

Xiaohongshu Marketing-KOS, KOL, KOC Seeding

KOS/KOC/KOL Little Red Book (Xiaohongshu) Seeding Comprehensive Analysis Explore the world of KOS, KOL, and KOC marketing and discover the advantages of each in promoting your brand. What is KOS? KOS (Key Opinion Sales) refers to strong content creators who possess professional sales skills and extensive knowledge about specific industries and brands. KOS is generally

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Policy Address 2023 Supporting Hong Kong SMEs in Digital Transformation

2023 Policy Address: Supporting Hong Kong SMEs in Digital Transformation

2023 Policy Address: Supporting Hong Kong SMEs in Digital Transformation 2023 Policy Address: HK Government to Provide 1 Million in Funding to Aid Small and Medium Enterprises in Expanding Their E-commerce Business in China The 2023 Policy Address for Hong Kong outlines the government’s commitment to establishing an interdepartmental “E-commerce Development Task Force.” This task

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Maimai: Marketing on China’s LinkedIn, Top Career and Social Networking Platform for B2B Collaboration in China

Maimai: Marketing on China’s LinkedIn, Top Career and Social Networking Platform for B2B Collaboration in China Maimai, often referred to as China’s counterpart to “LinkedIn,” was introduced in October 2013. This real-name authentication workplace social platform boasts a user base of more than 110 million professionals. It offers a “well-known professional certification” and leverages a

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OctoPlus Media Your Partner for Overseas Success on Little Red Book

OctoPlus Media: Your Partner for Overseas Success on Little Red Book

Unlocking New Horizons: OctoPlus Facilitates Overseas Brands’ Entry into Little Red Book OctoPlus Media: Your Partner for Overseas Success on Little Red Book (Xiaohongshu) We’re thrilled to announce that overseas businesses now have the opportunity to establish their presence on 📕 Little Red Book, and OctoPlus Media is here to make it happen. As part

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