March 13, 2025

Caixin – The Most Preferred Media for Financial and Economic Brands

Caixin Media: Leading Global Financial Media Platform

I. Caixin Media’s Omni-channel Strategy

Caixin Media, as China’s leading full-media institution, has established a significant position in the domestic and international financial news industry through its robust journalistic capabilities and innovative business model. Since its establishment in 2009, Caixin Media has become one of the most influential financial media outlets globally. In 2023, Caixin continued to strengthen its leadership in the financial sector, further enhancing its brand influence internationally through a diversified range of products and services.

II. Caixin Media’s Powerful Product Matrix: Multi-Dimensional Strategy, PR Services, and Global Content Distribution

Caixin Media has built a powerful product matrix, leveraging a multi-dimensional approach using “point, line, and surface” strategies to effectively reach high-quality user groups. Through collaborations across multiple platforms such as Caixin.com, Caixin Weekly, Caixin Cloud Conference, and social media platforms, Caixin ensures precise coverage of a broad audience, driving in-depth content dissemination.

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Caixin.com

- Mobile Platform: Caixin’s mobile platform reaches 89.37 million users per month, with an average monthly page views (PV) of 230 million.
- PC Platform: On the PC platform, Caixin.com reaches 120 million users per month, with a monthly PV of 270 million, significantly enhancing the platform’s
  content influence.

Video/Micro-recording/Short Videos

Caixin.com’s total video views for the year reached 250 million, with external network views of 530 million, further improving the spread of video content.

Journals and Publications

Caixin Weekly is a well-known financial journal in China, with a circulation of 338,000, distributed through various channels such as postal subscriptions and direct orders via the website.
China Reform and Comparison are other important journals released by Caixin, offering in-depth policy analysis and economic research.

High-End Celebrity Interviews

Caixin enhances its brand influence through exclusive high-profile interviews, establishing itself as a leading authority in providing authoritative industry content.

Caixin Conferences and Caixin Cloud Platform

Caixin hosts high-profile offline events, such as the Caixin Summit, and online conferences via the Caixin Cloud Platform, connecting global political, business, and academic elites and providing a high-quality platform for industry exchange.

Social Media Platforms

Caixin’s presence on various social media platforms strengthens its connection with high-end users.
- Caixin WeChat has 1.28 million followers.
- Caixin Weibo has 8.16 million followers.
- Caixin Douyin (Caixin FM and Caixin Time) has 2.53 million followers, which expands its influence on short video platforms.

Through these diverse content channels and high-quality user coverage, Caixin Media continues to solidify its leadership position in the domestic and international financial media sectors.

III. Strong Global Influence and Paid Subscription Model

Caixin has become one of the world’s leading paid news media outlets, with over 900,000 paid subscribers. For four consecutive years, Caixin has been included in the Global Digital Subscription Report published by the International Federation of the Periodical Press (FIPP), and has built a large international readership in global financial hubs across Asia Pacific, Europe, and Americas.

Caixin’s readership is characterized by high-quality and high-income demographics:

High-Quality Audience: Among Caixin’s readers, a significant proportion are corporate managers, professionals, state-owned enterprise employees, and government officials, including:
- Corporate managers
- Professionals
- Ordinary employees
- Government officials
High-Income Group: Over half of Caixin’s readers have a monthly income of 15,000 RMB or more, indicating a strong economic capability.
Highly Educated Group: 89% of Caixin’s readers hold a Bachelor’s degree or higher, reflecting a highly educated audience that values in-depth financial news and economic insights.

The Caixin audience is predominantly male and concentrated in first-tier and new first-tier cities. These readers are typically a quality-focused younger demographic who prioritize in-depth reports and expert opinions, and prefer to consume high-quality financial news. Caixin, with its authoritative deep reporting and expert perspectives, has gradually built a strong and loyal user base, and has been widely recognized globally. This paid subscription model not only helps Caixin maintain high-quality content output but also amplifies its influence in the global financial media industry.

IV. Innovation in Products and Digital Transformation

In 2023, Caixin Media significantly increased its investments and innovations in areas such as digital economy, green development, and ESG (Environmental, Social, and Governance). The company launched a series of special reports and international forums to help decision-makers and businesses understand the new opportunities and challenges arising from global economic transformations.

At the same time, Caixin provided high-end conference platforms such as the Caixin Summit, roundtable discussions, and Caixin Cloud Conference, offering opportunities for global political, business, and academic elites to engage in dialogue and collaboration. These events not only helped establish Caixin as an industry authority but also further solidified its leadership position in the financial media sector.

Caixin Summit
The Caixin Summit is one of the most authoritative and forward-thinking annual events in China’s economic and financial sectors. With over 2,000 participants, the summit covers diverse topics and formats. Caixin hosts two summits each year: the Caixin Summer Summit and the Caixin Annual Summit, both of which have been held consecutively for 13 years.

Caixin Forum/Roundtable

The Caixin Forum focuses on significant domestic and international issues, bringing together top political and business figures to share cutting-edge insights. The Caixin Forum hosts smaller roundtable discussions each year, aligning with high-level government activities or major events (such as the National People’s Congress, Boao Forum, and China Development Forum), providing a platform for policy and business decision-makers to exchange ideas.

Caixin Cloud Conference

Through the Caixin Cloud Conference, Caixin gathers experts and industry leaders via an online video platform to analyze the challenges facing China’s economy and industries, seeking solutions. With more than 30 events held annually, these conferences cover a wide range of industry challenges and opportunities, reinforcing Caixin’s role in the global economic development.

Caixin International: English Reports with International Mainstream Media Quality
Caixin International provides English-language reporting that matches the quality of mainstream international media, helping Chinese enterprises and policies reach global audiences.

1. Print Magazine
  The print magazine has an issue circulation of over 5,000 copies, providing deep analysis and reporting to global financial leaders.
2. Podcast
  Caixin International’s podcast platform experiments with new formats and content, accumulating more than 5 million plays annually, making it a vital source of financial content.
3. PC Screen Website
  The Caixin International website averages 4.5 million monthly PV and 1.2 million monthly UV, providing extensive coverage for global financial elites.
Mobile Apps
Caixin International’s mobile application has surpassed 1 million downloads, offering users convenient access to financial news, market analysis, and global economic insights.

Caixin Creative: Building a Global Creative Solution Hub

Caixin Creative is dedicated to providing global creative solutions, covering areas such as film production, variety shows, art curation, and comprehensive design. By connecting with global resources, Caixin Creative continuously creates beauty and warmth for society.

Creative Library
A rich collection of creative content and innovative solutions.
Production House
Offering high-quality film production services.
Design Institute
Providing top-tier design services to meet diverse needs.
Dream Factory
Offering diverse creative solutions to drive innovation in the creative industry.

Caixin Data: Data Tool Provider for the New Economy Era

Caixin Data is dedicated to supporting global business leaders with data services and consulting to drive data-driven decision-making in the new economy era.

1. Data Services
  Caixin Data offers B2B data services in finance, corporate sectors, and industry fields, while also providing real-time data access for C2C users.
2. Research Services
  Caixin offers various index products and report-based products, helping businesses and governments better understand market trends.
3. Consulting Services
  Providing weekly and bi-weekly reports, as well as phone and in-person consultations, to meet the customized needs of clients.
4. Financial Services
  Caixin Data provides professional rankings and case evaluations for the financial and capital markets, helping investors make more precise investment decisions.

V. Caixin International Platform: A Bridge Connecting the Global Economy

Caixin Media’s international strategy is realized through the Caixin International Platform, which brings together the perspectives of economists, policy experts, government leaders, and business executives. This platform provides global readers with a vital window into understanding China’s economy and the global business landscape. By collaborating with top global economic institutions and think tanks, Caixin continues to promote China’s economy to the world, establishing itself as a key resource for international readers seeking to understand Chinese business and financial markets.

2023 Economic and Political News Special Focus Projects

In 2023, Caixin International planned several special projects to offer a more comprehensive and in-depth perspective on significant domestic and international political and economic events, helping global readers understand the current global trends.

2022 Annual News Review

Project Overview: This project, through Caixin’s unique perspective, combines social influence, reader attention, and multiple dimensions to review and summarize the major domestic and international events of 2022, while forecasting the trends for 2023. Through this special report, Caixin helps readers gain insights into the global changes of the past year and predict the political and economic developments of the future.
Project Setup: The special report covers macroeconomic policies, business economics, technological innovation, and other perspectives, systematically reviewing key events from 2022, leading readers to a comprehensive understanding of global economic trends.

Focus on Domestic Political and Economic Affairs

Project Overview: This project focuses on major political and economic events in China in 2023, including the 2023 Two Sessions, Boao Forum for Asia, and China International Import Expo (CIIE), with on-the-ground reporting and various collaborative special content.
Project Setup: The special report includes real-time reporting, summaries and interpretations of key speeches from political leaders, live images, and more, providing first-hand information on significant political and economic events and offering in-depth analysis of economic trends and policy changes.

Voice of International Events

Project Overview: Caixin International will also focus on important international political and economic events in 2023, including the Davos Forum, 2023 APEC Summit, and other major events, providing on-site reporting and special content.
Project Setup: The special report includes real-time coverage, summaries of key speeches by global political leaders, live images, and more, presenting a comprehensive view of significant international events and helping global readers understand economic interactions and policy dynamics between China and other regions of the world.

VI. Looking Ahead

Caixin Media will continue to drive content innovation and international development, leveraging digital transformation and global strategies to further enhance brand influence and consolidate its leadership position in the global financial media landscape. In 2023, Caixin not only strengthened its local development in the Chinese market but also expanded its business footprint globally. Moving forward, Caixin will continue to deepen its presence in the international market, promoting the integration of global financial information with China’s economy, providing valuable news, data, and research support to global business leaders.

Case Study Sharing: Integrating Industry KOLs to Inspire Industry Insights

Caixin has long focused on the financial and industrial sectors, bringing together government, industry, academics, and research experts as KOLs. The platform facilitates in-depth discussions on hot topics in finance, industry, and society, addressing issues such as financial transformation, industry digitalization, health, reform and opening-up, green development, and biodiversity conservation.

Relevant Cloud-based Dialogues:

Xinhua Three: Digitalization Shaping Future Cities Cloud Conference
HPE: Green Thinking Under Technological Innovation Webinar
Siemens: Digital Leadership for a Net-Zero Future Cloud Conference
Intel: “Chip” Power Igniting the Real Economy
Huawei: Protecting Biodiversity: The Power of Technology

These cases demonstrate how Caixin collaborates with industry leaders and experts to advance industry insights and foster discussions, especially in the areas of digitalization and green development.

Lenovo Group: Focus on ESG Development, Setting Industry ESG Standards

With the promotion of carbon neutrality and carbon peak policies, businesses are rethinking traditional growth models, and ESG investment has gained traction. Caixin partnered with Lenovo Group to launch the ESG30 initiative, fostering cutting-edge discussions on ESG practices and creating an ESG model for China.

Partnership Deliverables:

Conference topics

Guest invitations

ESG 2.0 initiatives

ESG30 conference

Annual ESG white paper

Zero-carbon sample case studies

Through collaborations with offline heavyweight exhibitions, online platforms, mobile apps, social media platforms, and leading video platforms, the project reached an audience of over 35 million, providing a vital platform and resources for ESG discussions.

Caixin Media’s achievements not only highlight its leadership in China’s financial news sector, but also showcase its global influence and innovative capabilities. As an omni-media platform, Caixin continues to be dedicated to providing high-quality financial content, in-depth industry analysis, and supporting global business leaders in making more informed decisions in the digital age.

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