Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3)
How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions.
The sections covered will include:
- The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One
- Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part Two
- Captivating Xiaohongshu Notes: Boosting Exposure and Utilizing Data Insights
- The Comprehensive Marketing Guide to Note Compilation on Xiaohongshu
- Unlocking Efficient Traffic Generation on Xiaohongshu
- Xiaohongshu Marketing Tips: Boost Your Success on the Platform
1. Is it better to post image-text notes or video notes? Which one has better traffic?
The quality of traffic depends on the content itself. As long as the content is good and attractive, both image-text and video formats can work well. Xiaohongshu users still have a preference for reading image-text notes, so beginners may gain followers faster with image-text notes. Video production may take more time, but videos are more visually appealing and authentic, making it easier to establish your personal brand. Currently, almost all platforms support video content. But it all depend on your needs.
2. What is content verticalization?
Content verticalization refers to focusing your personal brand and content direction around a specific niche category. For example, a beauty blogger would only post content related to beauty, while a home decor blogger would focus on home decor-related content. In the beginning, it is recommended to specialize in a specific niche, and later on, you can expand into other categories. Avoid posting content from different categories simultaneously, as it can make your content appear scattered and significantly decrease your follower growth rate.
3. After one of my posts goes viral, my other recent notes don't perform well. Is it because the viral post is taking up all the traffic?
The traffic for each note is independent and does not directly impact other notes. If your subsequent notes are not performing well, it is likely due to the content not being of high quality or because similar content is already appearing frequently on users’ homepages, leading to decreased interest and interaction.
4. Why am I unable to publish videos longer than 15 minutes?
To publish videos longer than 15 minutes, you need to apply for a Video Channel. After obtaining a Video Channel, you can enjoy benefits such as publishing longer videos, creating collections, uploading covers, and setting video sections. To apply for a Video Channel, you need to meet the following requirements: complete real-name authentication, have at least 2,500 Xiaohongshu followers, have published video notes with a duration of at least 1 minute, and adhere to the community guidelines without any violations.
Alternatively, you can also qualify if you meet any of the following conditions:
- have more than 50,000 followers on Bilibili
- have more than 100,000 followers on Xigua Video or YouTube
- have more than 500,000 followers on Douyin, Kuaishou, or Weibo
5. What does the "small eye" refer to? Is it the exposure volume?
No, the “small eye” refers to the number of times a note has been clicked by users, indicating the click-through rate. It does not specifically represent the exposure volume.
6. After publishing a note, I receive no likes or saves. Is this normal?
It is normal if your note lacks appeal or fails to attract interaction. However, if you have an established account with a decent follower base, and your previous notes have been well-received, then it is considered abnormal. In such cases, check if your note contains any content that may violate the rules, as it could result in restricted visibility due to platform limitations.
7. My recent notes haven't been performing well despite no significant change in update frequency. Could this be due to limit in traffic?
Traffic on any platform tends to fluctuate rather than remain consistent, and user preferences and tastes also evolve. It is normal for the performance of your notes to vary over time. If you experience a significant decline, it is advisable to check for.
8. How long does it take for an article to go viral after being published?
There is no fixed timeline. It depends on the quality of the content. If the note has good quality, it generally takes 1-3 days to go viral. Sometimes, Xiaohongshu may recommend older posts suddenly, but the probability is relatively low. You can observe the data within the first 3 hours after publishing. If there is a steady flow of organic traffic, the chances of it going viral will be higher. However, if there is no interaction or engagement from your followers, it indicates a low level of recommendation, reducing the probability of going viral. In such cases, you can consider modifying the cover, title, topic angle, and content of the note, but frequent modifications are not recommended.
9. Is it effective with using Xiaohongshu's video templates to combine images into video?
You can definitely give it a try for a few notes. However, it’s not as simple as just stitching together a few good-looking images. Pay attention to the following aspects: cover image, topic selection, image quality, background music, and text boxes. Of course, it’s best to record videos as the production quality is higher.
10. I listed a lot of keywords at the beginning and end of each note, but the effect is average. Is it necessary to list a large number of keywords in each note?
Simply listing keywords won’t yield results. It’s about having a well-structured layout that increases the likelihood of being indexed. There’s no need to pile up a large number of keywords at the end of the note; selecting a few commonly used topics is sufficient. The focus should be on the quality and topic selection of your note for better results.
11. Is it better to update daily?
Assuming the content is of high quality, you can update daily. However, if you have limited time and resources, it is recommended to update 3-5 times a week.
12. How do I find benchmark creator?
- Search for keywords (e.g., “bedding,” “cooling mats”) and look for highly ranked notes in the comprehensive or popular sections. Visit the creator’s homepage to confirm if it’s a reference-able account.
- Explore topic tags. For example, search for “My favorite bedding.” Topic tags provide more specific categories, making it easier to find benchmark accounts.
- You’ll notice that if you view a lot of notes in the home textile category, the system will recommend more related field notes. It can be difficult to find benchmark creators in niche categories, so you can find accounts in similar categories using the above methods.
13. What aspects should I benchmark against other creators?
Benchmarking can include aspects such as personal branding, topic angles, keywords, topic tags, content presentation style, titles, image styles, and production techniques. It’s recommended to create multiple benchmark libraries and record the topic angles, cover images, titles, and popular keywords of successful notes for learning and reference.
14. What is considered a good click-through rate for a single note?
Typically, a click-through rate of 10% or higher is considered a high click-through rate for a note. A click-through rate between 5% and 10% indicates good note quality.
15. My account used to have diverse content, but now I want to narrow it down. Do I need to create a new account?
If your previous account hasn’t violated any rules, you can continue to publish content on that account consistently. You can hide unwanted old content, but avoid mass deletion as it can negatively impact the account’s authority.
16. How frequently should I update my content each week?
It is recommended to posting 3-5 times a week.
17. What is the best size for the cover image?
There are three optional aspect ratios for cover images: 1:1, 4:3, and 3:4. It is recommended to use the 3:4 vertical aspect ratio as it tends to be more eye-catching.
18. Does adding more topic tags result in higher click-through rates and engagement?
Having more topic tags only increases the exposure opportunities but does not guarantee additional traffic or engagement. If the content is not compelling, users will not click on or engage with it. It is meaningless to excessively include topic tags; selecting a few appropriate ones is sufficient.
19. Does including trending keywords increase exposure?
Not necessarily. Randomly incorporating trending keywords or using irrelevant ones in your field does not help increase exposure.
20. Why am I gaining followers slowly? Does it relate to my content?
There could be several reasons for slow follower growth:
- Your account is new, and you have limited content, making it difficult for users to assess your content’s value or get to know you, resulting in fewer followers.
- The quality of your content is low or unappealing.
- Your content is good, but your personal branding lacks attractiveness, causing users to choose not to follow you.
The niche category itself has a small user base, which limits potential followers.
21. Is @official Xiaohongshu accounts at the end of my posts bring more traffic support?
It is generally not helpful as official Xiaohongshu accounts are unlikely to reply to or promote your post.
22. How can a Business Account effectively operate its content?
Effectiveness in this context refers to successfully converting customers. First, your profile should highlight key aspects such as who you are, what you sell, and any professional endorsements. Second, your products should stand out, emphasizing their unique selling points. When posting content, make sure it showcases your products attractively, realistically, and solves users’ pain points.
23. What is the optimal duration for video posts?
The commonly recommended duration is within 2-5 minutes. However, the ideal length depends on the quality and engagement level of your content.
24. At what times of the day is it best timing to publish posts for higher traffic?
There is no definitive answer. Generally, the periods of highest user activity on Xiaohongshu are early morning (6:00-8:00), noon (11:00-13:00), and evening (17:00-21:00). It is advised for newcomers to test posting at different times within these three periods.
25. Which day of the week is best for publishing posts?
Overall traffic is highest on Wednesdays and lowest on Fridays. However, the ideal day for publishing posts may vary depending on the category and account. It is recommended to conduct your own tests.
Next, we will share about The Comprehensive Marketing Guide to Note Compilation on Xiaohongshu. If you wish to know more about Xiaohongshu Marketing or China Marketing, please contact us with the form below!
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