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CHINA INSIGHTS

Caixin – The Most Preferred Media for Financial and Economic Brands

Caixin Media: Leading Global Financial Media Platform

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Caixin – The Most Preferred Media for Financial and Economic Brands Caixin Media: Leading Global Financial Media Platform I. Caixin Media’s Omni-channel Strategy Caixin Media, as China’s leading full-media institution, has established a significant position in the domestic and international financial news industry through its robust journalistic capabilities and innovative business model. Since its establishment […]

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Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI

Rednote (Xiaohongshu) Marketing 2024: Seeding Campaign Strategies – Copy

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Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve

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seeding campaigns. Rednote, Xiaohongshu, Audience targeting

Rednote (Xiaohongshu) Marketing 2024: Seeding Campaign Strategies

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2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

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Brand Fusion: The Future of TikTok Advertising in 2025

Brand Fusion: The Future of TikTok Advertising in 2025

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Brand Fusion: The Future of TikTok Advertising in 2025 Embracing ‘Brand Fusion’ on TikTok in 2025 As TikTok continues to dominate the social media landscape, brands are seeking innovative ways to connect with audiences. TikTok’s 2025 “What’s Next” report introduces a pivotal concept for marketers: Brand Fusion. This trend emphasizes the importance of brands becoming

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rednote, luxury gifting, fashion trends, Xiaohongshu

2024 Rednote (Xiaohongshu) Luxury Gifting and Fashion Trends

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2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

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TikTok Ads for SEA - user key statistics

TikTok Ads Agency for Southeast Asia | Engage Your Audience Today

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TikTok Ads for Southeast Asia – User Key Statistics TikTok’s rapid growth in Southeast Asia presents a compelling opportunity for businesses aiming to engage with a vast and active user base. Here are some key statistics that highlight the platform’s prominence in the region: Extensive User Base: Indonesia: Approximately 157.6 million users, making it the

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The TikTok Ban in the US: A Boon for Xiaohongshu’s Growth

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The TikTok Ban in the US: A Boon for Xiaohongshu’s Growth The recent TikTok ban in the United States has created a seismic shift in the social media landscape. With TikTok’s largest user base outside of Mainland China now restricted, many users have turned to alternative platforms. Among them, Xiaohongshu (Little Red Book), often compared

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TikTok Ads Formats Explained

TikTok Ads Formats Explained: A Comprehensive Guide for Marketers

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The Ultimate Guide to TikTok Ads Formats: Boost Your Marketing Strategy TikTok has rapidly become one of the most influential social media platforms, capturing the attention of millions of users worldwide. With its unique content style and growing popularity, TikTok is a goldmine for marketers looking to reach diverse audiences. In this post, we’ll dive

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2024 China’s Leisure and Vacation Tourism Industry Trends

2024 China’s Leisure and Vacation Tourism Industry Trends

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2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

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2024 Trends in Shopping Tourism Development in China

2024 Trends in Shopping Tourism Development in China

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2024 Trends in Shopping Tourism Development in China Contact OctoPlus Media for the Full Report! Market Background and Policy Support for Shopping Tourism 1. The Synergy of Online and Offline Shopping Evolving Consumer Behavior: Chinese consumers increasingly value the convenience of online shopping while seeking the immersive experience of offline stores. Leading E-commerce Platforms: Platforms

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OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
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© Copyright. OctoPlus Media Global Limited 2024. All rights reserved

OctoPlus Media White Logo
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
Whatsapp Weixin Envelope Skype Link
  • BD@octoplusmedia.com
  • C/26, Talon Tower, 38 Connaught Road West, Sheung Wan, Hong Kong
  • 2806D, Hanggang Fuchun Business Building, Futian District, Shenzhen, Guangdong
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore

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