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CHINA INSIGHTS

TikTok Ads Formats Explained

TikTok Ads Formats Explained: A Comprehensive Guide for Marketers

The Ultimate Guide to TikTok Ads Formats: Boost Your Marketing Strategy TikTok has rapidly become one of the most influential social media platforms, capturing the attention of millions of users worldwide. With its unique content style and growing popularity, TikTok is a goldmine for marketers looking to reach diverse audiences. In this post, we’ll dive […]

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2024 China’s Leisure and Vacation Tourism Industry Trends

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

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2024 Trends in Shopping Tourism Development in China

2024 Xiaohongshu Marketing Insights for the Vocational Education Industry 2024 Trends in Shopping Tourism Development in China Contact OctoPlus Media for the Full Report! Market Background and Policy Support for Shopping Tourism 1. The Synergy of Online and Offline Shopping Evolving Consumer Behavior: Chinese consumers increasingly value the convenience of online shopping while seeking the

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2024 Xiaohongshu Marketing Insights for the Vocational Education Industry

2024 Xiaohongshu Marketing Insights for the Vocational Education Industry

2024 Xiaohongshu Marketing Insights for the Vocational Education Industry Overview of the Vocational Education Industry in China Mainland China Landscape The vocational education sector in China is undergoing significant transformation, driven by emerging trends and technological advancements. Trends and Future Prospects in Vocational Education 1. Expansion of “Internet + Education”: Offline institutions are increasingly transitioning

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Xiaohongshu, lead generation campaign, ban accounts

Xiaohongshu Bans Accounts for Sharing WeChat IDs and Phone Numbers

Alert from Xiaohongshu! Ban on Sharing WeChat IDs & Phone Numbers Starting January 7, 2025, Xiaohongshu will ban accounts sharing WeChat IDs or phone numbers for external traffic redirection. Discover how to use Xiaohongshu’s lead generation tools to stay compliant. Need help? Contact OctoPlus Media for expert guidance today! After January 7, 2025, all traffic redirection must

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Xiaohongshu crackdown, grey market, marketing strategies

Xiaohongshu Bans Over 1.2 Million Accounts in a Massive Crackdown

Xiaohongshu Bans Over 1.2 Million Accounts in a Massive Crackdown Xiaohongshu recently launched a large-scale crackdown on user accounts, banning over 1.2 million within a matter of days. Here’s a breakdown of the events and the platform’s explanation for this sweeping action. For businesses, this crackdown signals the need to prioritize authentic and high-quality marketing

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live streaming, WeChat Channels

2024 Tencent Summit: Mastering WeChat Channels 2.0 Strategies

2024 Tencent Summit: Mastering WeChat Channels 2.0 Strategies Within the expansive WeChat ecosystem, how are WeChat Channels emerging as a powerful bridge connecting users and brands? As algorithm upgrades and live-stream recommendations reshape the rules of engagement, how can businesses and creators seize these opportunities to achieve a winning combination of traffic and conversions? Join

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hotel case study, review marketing, china market

How Hotels Unlock Brand Potential Through Positive Review Marketing?

(The Whitepaper is written in Chinese) How Hotels Unlock Brand Potential Through Positive Review Marketing? Discover how hotels build deeper customer engagement and create lasting impressions through personalized marketing strategies and unique brand differentiation. This report is based on a study conducted by Razorfish. In today’s rapidly evolving market, achieving top-tier reviews is no longer

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2024 China B2B Marketing Trends and Insights White Paper​

2024 China B2B Marketing Trends and Insights White Paper

2024 China B2B Marketing Trends and Insights White Paper Discover the latest China B2B marketing trends 2024 and explore actionable strategies with OctoPlus Media. Learn how to leverage AI technologies, optimize B2B content marketing, and adopt digital tools to overcome challenges and drive success in the evolving B2B landscape. At OctoPlus Media, we specialize in

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luxury brands, Xiaohongshu, HNWI marketing

Luxury Brands Marketing | The Key Player in Xiaohongshu

Luxury Brands Xiaohongshu Case Study: HNWI Marketing on RED Learn how luxury brands utilized Xiaohongshu’s live streaming and content strategies to enhance engagement and boost brand-related searches during Milan Fashion Week 2025. Xiaohongshu Overview Xiaohongshu, known for its creative and fashion-forward user base, has evolved into a pivotal platform for luxury brands looking to enhance

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