China Insights & Big Data

2020 XHS Mid-year Beauty Industry Report 【Posted on: 2020 September】 2020 XHS MID-YEAR BEAUTY INDUSTRY REPORT In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report […]

China Live Industry Ecological Research Report 2020 【Posted on: 2020 August】   The live streaming industry has once again become the focus of attention due to the rapid rise of e-commerce live streaming. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users are

The Value Report of Kuaishou’s User 【Posted on: 2020 August】 THE VALUE REPORT OF KUAISHOU’S USER Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in

China New Generation Consumer Trends 2021 【Posted on: 2021 May】 INSIGHTS REPORT – CHINA NEW GENERATION CONSUMER TRENDS 2021 2020 has presented a new series of challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. The report by Tong and Jing Daily identifies the

2021 Labour Day Holiday App Usage 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 LABOUR DAY HOLIDAY APP USAGE According to QuestMobile data, during the May 1st period, travel services and other industries ushered in substantial growth. The average daily active users of the travel service industry increased by 81.776 million compared with the same

2021 Travel Live Streaming 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 TRAVEL LIVE STREAMING A new report from Analysys indicates that the scale of China’s network live stream users increased by 55.5% from 2018 to 2020, and the individual live stream market also grew gradually, thus laying a user base for the development of

Online Social Behavior Insights Report of Chinese Net Generation 2021 【Posted on: 2021 May】 Mobtech and TT Voice recently released the “Online Social Behaviour Insights Report of Net Generation in 2021”, which provides insight into the growing background, group characteristics, and online social behaviour of the Net generation (1995s and 2000s). This report defines the

2022 INSIGHTS ON GEN Z MOBILE USER 【Posted on: 2022 May】 2022 INSIGHTS ON GEN Z MOBILE USER Active mobile users of Gen Z composed of post-95s and post-00s have exceeded 220 million, accounting for about 22% of all mobile netizens in China. The average internet usage is about 174.8 hours, which exceeds the level

CHINA MARKETING TRENDS – POPULAR CONSUMER GROUP INSIGHTS REPORT ANALYSIS 2022 【Posted on: 2022 May】 Entering the year 2022, many changes have taken place in the China market environment. According to the “2022 Popular Consumer Group Insights” report released by GeTui, through the combination of big data and current China market trends and consumption hotspots,

2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS 【Posted on: 2022 May】 2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS According to the latest data from QuestMobile, as of February 2022, Douyin and Kuaishou’s live streaming users accounted for 87% vs 86.0% respectively. The proportion of users aged 25-40 is as