China Insights & Big Data

2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS 【Posted on: 2022 March】 2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS China’s mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users’ usage data are growing rapidly. In such a rapidly developing mini-program ecosystem, product updates and optimizations, the maturity of the […]

2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,

CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER 【Posted on: 2022 February】 CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER Recently, the State Key Laboratory of Media Convergence and Communication, Communication University of China, Media Big Data Center, and Number One Idol (Beijing) Digital Technology Co., Ltd. jointly released the “China Virtual Digital Human Influencer Index Report”, which pointed out the

2021 DOUYIN/XHS BEAUTY BRAND REPORT 【Posted on: 2022 February】 2021 DOUYIN/XHS BEAUTY BRAND REPORT According to “2021 Beauty Industry Douyin/XHS Marketing Report” jointly released by Youmi Youshu and Beauty Expo, the market size of China’s beauty industry has steadily increased, however big brands and cutting-edge domestic products are caught in a scuffle. From the launch

Douyin Luxury Industry Report 2021: China Gen-Z Becomes the Main Force of Luxury Consumption 【Posted on: 2022 February】 According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. The consumer group in

Getui-2021 Spring Festival Travel Data Report 【Posted on: 2021 March】 China government was very cautious and discouraged travel during the long festive holiday, and recommend to spend the Spring Festival and enjoy traditional Chinese culture in the cities where they work to avoid the spread of COVID-19. Getui big data observed and analyzed the population

HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? 【Posted on: 2022 February】 HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law. TL;DR Pharmaceutical & Medical Devices

A China Digital Marketing Trends 2021 report 【Posted on: 2021 February】 A China Digital Marketing Trends 2021 report is was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360. The report was a forecast on China’s marketing trends and investments  in 2021 with the objective

2022 CHINA DIGITAL MARKETING TRENDS 【Posted on: 2022 January】 2022 CHINA DIGITAL MARKETING TRENDS According to the “2022 China Digital Marketing Trend Report” released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022

2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS 【Posted on: 2022 January】 2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS According to the “2022 China’s New Consumer Brand Development Trend Report” jointly produced by Weiboyi, MMA and Mojing Market Intelligence analyzed the new market environment insights, brand development characteristics, marketing strategies. China is becoming one of the world’s largest