China Insights & Big Data

A China Digital Marketing Trends 2021 report 【Posted on: 2021 February】 A China Digital Marketing Trends 2021 report is was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360. The report was a forecast on China’s marketing trends and investments  in 2021 with the objective […]

2022 CHINA DIGITAL MARKETING TRENDS 【Posted on: 2022 January】 2022 CHINA DIGITAL MARKETING TRENDS According to the “2022 China Digital Marketing Trend Report” released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022

2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS 【Posted on: 2022 January】 2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS According to the “2022 China’s New Consumer Brand Development Trend Report” jointly produced by Weiboyi, MMA and Mojing Market Intelligence analyzed the new market environment insights, brand development characteristics, marketing strategies. China is becoming one of the world’s largest

2022 TMALL GLOBAL CONSUMPTION TRENDS 【Posted on: 2022 January】 2022 TMALL GLOBAL CONSUMPTION TRENDS According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border

China Female’s Consumption Trend Report: Girl Power by JD Data 2020 【Posted on: 2020 March】 Female are always as an important role in the consumption upgrade process, and they have also become the leader of high-quality consumption. According to the “2020 Female’s Consumption Trend Report” released by JD Big Data Research Institute, 2019 females consume

Post Pandemic China Travel Insight Report 2020 【Posted on: 2020 March】 Where do Chinese people want to travel after outbreak is over? Japan is the 1st choice, next is Thailand and South Korea. iScope Travel Insight In the face of the virus on the impact of different industries, Xunfei AI officially released the report, focusing on

China’s Smart Home Screen Content White Paper: touch as king, smart screen will become a super traffic entrance 【Posted on: 2020 February】 Smart screen activation growth in 2019 is significant, IPTV, OTT reached 294 million,219 million, currently IPTV,OTT smart screen accounted for more than 70% of TV households,  Thus, the smart screen is still the

Airbnb releases 2021 travel insights 【Posted on: 2021 January】 AIRBNB RELEASES 2021 TRAVEL INSIGHTS Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese travellers. Results showed that “domestic travel” continued to be a popular topic amidst the pandemic. Longing for the countryside and

2019 Annual Android Smartphone Report : Huawei Mobile Phone Market Share No 1 【Posted on: 2020 February】 Recently, Push Big Data released the 2019 Android Smartphone Report, which provides insight into the major Android mobile brands for the whole year 2019 from the perspective of market overview, user change behavior, user portraits, etc.   In

China Social Commerce Report 2019 【Posted on: 2020 February】 WPP recently released a white paper on Content, Transformation and Realization, which provides a detailed interpretation of Chinese social e-commerce. According to the China Internet Association’s forecast, China’s social e-commerce market will reach Rmb2, 000bn in2019, with more than 48m users, up more than 60% year-on-year.