China Insights & Big Data

Alimama releases “Marketing Insights on Spring Festival Marketing Activities” 【Posted on: 2021 January】 ALIMAMA RELEASES “MARKETING INSIGHTS ON SPRING FESTIVAL MARKETING ACTIVITIES”. Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021. As it signifies a new start in the Chinese culture, brands and […]

Douyin Releases Its Annual Data Report! 【Posted on: 2021 January】 DOUYIN RELEASES ITS ANNUAL DATA REPORT! As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400 million. According to the “2020 Douyin year-end Data Report”, 42,779 merchants sold over 4.1 billion yuan