China Insights & Big Data

Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market China’s Generation Z, also known as the “00s” or “post-2000s” generation, represents a cohort of young individuals who have grown up in an era of technological advancements and rapid economic development. This article provides key insights into the Generation Z population based on

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

China Luxury Market: Adapting to Chinese Consumer Preferences in the Luxury Market China is growing rapidly, and Chinese consumers are becoming increasingly sophisticated The luxury market in their tastes. The study conducted by KPMG explores the changing landscape of luxury consumption in China and identifies five key personas that luxury brands need to understand to

What is the Audience Profile of Xiaohongshu (RED) Users? A Demographic Breakdown Across Various Industries. Xiaohongshu, as the “consumer decision-making” platform in the minds of many young users, has significant commercial value. According to the latest data from the Qiangua Active User Profile Trend Report (Xiaohongshu Platform) published by Qiangua Data, Xiaohongshu currently has over

China Influencer Marketing Strategies and Tips: Leverage Influencer Marketing for Success in the 618 Shopping Festival In the ever-evolving landscape of e-commerce, brands are gearing up for the annual 618 shopping festival, the largest mid-year sales event in China. The importance of this event is undeniable, with brands investing heavily in stock preparation, marketing strategies,

China Industry Insights for Advertisers: Understanding China’s Consumer Market Growth in 2023 As a media advertising agency specializing in the Chinese market, we’re excited to share our insights on the predicted growth trends for China’s consumer market in 2023. Based on recent observations by Kantar Worldpanel (a subsidiary of CTR in China), we’ve identified four