China Insights & Big Data

China Hospitality Industry: A Decade of Evolution and Forecasting the Next 3 Years for China’s Homestay As we navigate through the post-epidemic era, the homestay industry is experiencing changes and trends that are worth exploring. Looking back at the past 10 years, we’ve seen significant growth in the industry, from humble beginnings to high-end quality […]

Social Dating Industry Advertising Insights: China Trends and Strategies Social apps have become a means of knowing friends and emotional relief for many single young people living alone, which shows that the demand for social dating in China is gradually flourishing. According to the AppGrowing social APP launch insight report, we summarized the industry delivery

Valentine’s Day Marketing Insights: China Trends and Strategies Get ready to spread the love with China Valentine’s Day Marketing Insights! The latest “2023 Festival Marketing Insight Report” by QuestMobile has revealed a sharp increase in the popularity of Valentine’s Day after the Chinese New Year holiday. Want to make your brand stand out? Look no

2022 China Mobile Internet Industry Insights & Review Attention all marketers! Get ready for the rise of “mobile intelligence” as China’s mobile internet users soar past a whopping 1.2 billion, marking a new milestone in the digital world! Thanks to three years of constant evolution, the mobile internet user base in China has now reached

China’s Travel Booking App User Insight 2023 January 2023 brings exciting news for travel enthusiasts as China lifts entry restrictions and welcomes tourists with open arms. The Chinese tourism market is back in full swing, with an impressive surge in demand during the Spring Festival. According to the Ministry of Culture and Tourism, domestic tourist

2023 Latest China Consumer Report and Key China Consumption Trends Recent macroeconomic challenges have dampened Chinese consumer morale after years of exuberant economic expansion and growing consumer spending. Consumers’ expectations were obscured by stock market declines, a drop in real estate transactions, and mobility limitations meant to contain the COVID-19 virus. We have extracted the

2022 China’s Trendy Sports Advertising & Consumer Insight and Sports Marketing Analysis In recent years, trendy sports have gradually emerged in China, sports include cycling, surfing, rock climbing, frisbee, e-sports, etc. Among these various niche sports segments, hip-hop, skateboarding and skiing are more mature. Trendy sports are more fun and socially, diverse, easy to learn,

2022 – 2023 China’s Pet Industry Marketing and Consumer Research The economic scale of the pet consumer market has been expanding in China in recent years, with the rise of the trend of exquisite pets breeding, pet owners buy pets New Year meal sales increased by 64% YoY, pet New Year clothing sales increased by

2022 China’s Beauty Industry Marketing Hot Topics and Latest Trends The consumer market in China’s beauty industry has always remained high, especially consumers’ enthusiasm for beauty and skincare products. We have summarized the KOL launch strategy, hot topics, trends and innovative marketing in the beauty industry in 2022 based on the “Miaokan · Beauty Industry

Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country Targeting accurate audience is one step ahead to a successful Xiaohongshu marketing. But, what’s the Xiaohongshu user audience size in Malaysia, Singapore, Taiwan, Hong Kong, Japan, Canada, Australia, Macau, South Korea, Vietnam, Thailand, Indonesia, New Zealand, Philippines, India?  Based on Official XHS’s Ad DMP data,