China Insights & Big Data

2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories […]

AppGrowing International Edition Released China’s Social App Overseas Trend – 2022 Edition Although there are giant social networking products such as Facebook and Instagram in the industry, due to the growing consumption power of the younger generation, social networking, as one of the core areas of internet users, has triggered the rise of many new

2022 – 2023 China Cross-border Export E-commerce Marketing and Trends In the past year, China has ranked first in the global import and export ranking, with a net import and export commodities reaching about 605.1 million US dollars in 2021, of which the export value of commodities exceed 3.36 trillion US dollars and the total

Overview of China’s Outdoor Advertising Data in 2022 Below is an overview of the data compiled by CTR Media Intelligence for China’s Outdoor Advertising Data Report for the first half of 2022. Notably, all industries have been hit hard by the epidemic, leading to an overall decline in advertising market spending. The most significant declines

China Football Fan Marketing Value 2022 Report by Fastdata Football is the world’s most popular sport, with 3.5 billion fans worldwide, Latin America, Europe, the Middle East and Asia have the largest fan base. These fans often support their national team, local club, “world” club, or specific players. Football doesn’t just attract the interest of

China Internet “Native” Gen Z Insights Report 2022 by QuestMobile Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos, etc. QuestMobile has released the Gen Z Insights Report 2022, which provides an in-depth analysis of the purchasing power of the “native” Gen Z,

11.11 Ecommerce Platform Chinese Celebrities Marketing Report 【Posted on: 2021 December】 According to the “2021 Double Eleven Data Report” released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year’s Double 11 marketing content is the main core, and live broadcasts on major

China OTT Commercialization Trends and Media Value Research 【Posted on: 2021 December】 According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units,

Insights Report – GenZ Consumption 【Posted on: 2021 December】 INSIGHTS REPORT – GENZ CONSUMPTION According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption

Cirium: Chinese Travelers Insights Report 2021 【Posted on: 2021 December】 Recently, Cirium released their latest Traveler Intelligence Report with specific focus on Chinese travelers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%) 81% intend to travel by air