China Insights & Big Data

Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences,  with the theme of “Into Real Life” to observe and study the lifestyles of young people. The report uses Xiaohongshu’s data statistics and topic content of Xiaohongshu in the […]

China’s Outbound Tourism Marketing Research 2023 China was an important player in the international market until 2020 and it is also the world’s largest source of outbound tourism and tourism consumption expenditure country. Since the China government began to release more and more good news about outbound tourism, and after the epidemic prevention and control

2023 China KOL Marketing White Paper Miaozhen System and China Advertising Association jointly released the “2023 KOL Marketing White Paper”, which explains in detail the 6 major trends of KOL marketing and 6 major practical guidelines of KOL marketing in 2023. The following is an overview of key points compiled according to the report. China’s

2022 World Cup China Brand Marketing Insight According to data from QuestMobile’s 2022 World Cup Marketing Insights Report, the trend of World Cup-related content has increased significantly closer to the start of the World Cup, and most of the content is related to World Cup knowledge, popular national teams, and World Cup winner predictions. Most

2022 China Brand Marketing Traffic Insights In the post-epidemic era, there are still many unstable and uncertain factors in China’s economic recovery, and at the same time, people’s consumption views have also changed due to the impact of the epidemic, creating new trends. In the trend of “fickle” consumers and an “uncertain” environment, brands will

China TV Screencast Advertising (Youku) Marketing Report TV screen-casting is to present the screen of mobile device A on the TV screen in “real-time” through technical methods, also known as the same screen, screen sharing, multi-screen interaction, etc. After years of development, China’s projection screen has gradually entered a stage of stable development. Miaozhen and

2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights The short video platforms with excellent performance on Double Eleven are Douyin and Kuaishou. Despite the excellent performance of e-commerce, Douyin and Kuaishou have seen a decline in in-feed advertising, except for some active advertisers. According to the data, Douyin’s e-commerce participation rate

2022 China’s “Night Economy” Insight Report In the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption” issued by the General Office of the State Council of China in 2019, identified the development of the night-time economy and the creation of night consumption scenes as the key tasks. With the development of consumption

2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have

2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –