China Insights & Big Data

2022 China Maternity and Baby Industry User Insights With China’s latest policy in encouraging childbirth, the proportion of newborn second children in China has increased, which in turn has promoted the growth of the scale of the maternal and baby industry. Analysys and Baidu Marketing jointly released the “2022 Internet Maternity and Baby Industry User […]

2022 China Enterprise Marketing Transformation Roadmap Marketing digitalization is an indispensable part of an enterprise’s digital strategy and an important part of the development of the digital economy. According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reached 45.5 trillion, accounting for 81.7% of

2022 Xiaohongshu Marketing Trends Weiboyi published the “Marketing Trend of Xiaohongshu Platform” in 2022, which analyses the marketing value of Xiaohongshu, its launch trend, direction and recommendations in detail. Here is an overview of the highlights of the report: 1. Xiaohongshu users are heavily involved in content production, mostly young upper-class women, spreading to various

2022 China Basketball Consumption Trends and Insights In China, basketball is one of the sports with the highest participation and a broad user base. From the basketball audience perspective, the percentage of 6 to 65-year-olds in China who play basketball is about 11%, and the percentage is even higher in the 6 to 17-year-old group,

2022 China KOL Marketing Overview and Strategy In 2022, the number of mobile internet users in China has increased, and the number of monthly active users of the leading media platforms including long and short videos, social media, and e-commerce platforms has stagnated. Consumers are more distracted, they follow their interests to search for content,

2022 China’s 163 Million New Middle-Class Insight Report With the development of China’s social economy, a new group of people defined as the “new middle-class” is emerging. They are mainly between 25 to 40 years old, live in third-tier cities or above, and have more than 1,000 yuan online purchasing power and medium to high

China’s New Youth Consumer Market in 2022 – “Interest Consumption” Trends Post-90s and post-00s are important groups in China’s current new-era consumer market, and they profoundly impact new consumer demand. The activity of these new youth groups on the internet and trendy consumption have driven the trend of “interest consumption” surge. The “2022 China Interest

2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,