China Insights & Big Data

China OTT Commercialization Trends and Media Value Research 【Posted on: 2021 December】 According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units, […]

Insights Report – GenZ Consumption 【Posted on: 2021 December】 INSIGHTS REPORT – GENZ CONSUMPTION According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption

Cirium: Chinese Travelers Insights Report 2021 【Posted on: 2021 December】 Recently, Cirium released their latest Traveler Intelligence Report with specific focus on Chinese travelers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%) 81% intend to travel by air

Insight Report – 2021 Marketer’s toolkit 【Posted on: 2021 November】 INSIGHT REPORT – 2021 MARKETER’S TOOLKIT WARC recently released the Chinese report “Marketer’s Toolkit 2021”, which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the “STEPIC” methodology, divided into the following six major themes: Society: Chinese consumers not only

Insight Report – China 2021 National Day Tourism 【Posted on: 2021 November】 INSIGHT REPORT – CHINA 2021 NATIONAL DAY TOURISM Mafengwo conducted a big data analysis based on the travel enthusiasm of this year’s Chinese National Day. The report shows that this year’s “self-driving tour” has become a standard for national travel, and it has

Douyin Conversion and Consumer Analysis Report 2021 【Posted on: 2021 September】 Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compared with online video advertisements and traditional media advertisements, Douyin users themselves have a higher percentage of e-commerce buyers. The conversion rate after contact

China Internet Report 2021 by CNNIC 【Posted on: 2021 September】 The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of June 2021, the number of China’s internet users surpassed 1 billion, up by 21.75 million since December 2020, and the internet availability rate

Baidu B2B Report 【Posted on: 2020 December】 BAIDU B2B REPORT Baidu is the dominant Chinese internet search engine company, it was founded in Beijing on January 1, 2000. Baidu is one of China’s three Internet giants, (BAT). As of December 2020, Baidu ranked fourth in Alexa and second in China, with the world’s second-largest search

2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY 【Posted on: 2022 August】 2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY In response to the development of China’s mobile internet market, QuestMobile has made an overall market summary in the first half of 2022. The report “2022 China Mobile Internet Semi-annual Report” highlights relevant development and changes and future insights

2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS  【Posted on: 2022 August】 2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS With the advent of the 5G era and the uprising trend of live streaming e-commerce that’s driven by the epidemic in recent years, live streaming has grown rapidly and has found its feet in an upward trend in the