Insights of WeChat Luxury Brands 2021 【Posted on: 2021 August】 INSIGHTS OF WECHAT LUXURY BRANDS 2021 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanded the range […]
Primer on Digital Advertising in China 【Posted on: 2020 October】 PRIMER ON DIGITAL ADVERTISING IN CHINA After spending over 6 months building one of the largest repositories of digital advertising and digital apps in China, we are pleased to release the primer for free. We will be updating the deck regularly to add more information
Douyin 618 Shopping Festival Ecommerce Report 2021/b> 【Posted on: 2021 July】 According to the statistics of the Feigua data platform “2021 Douyin 618 Good Things Festival”, the volume of the Douyin 6.18 Good Things Festival in 2021 will be 36.04 billion, and the total live broadcast time will be 2,852 hours. Over 153 live broadcast
JD & TMALL & SUNING & PDD 618 Sales Comparison Report 【Posted on: 2021 July】 The 6.18 promotion is the last opportunity for merchants in the first half of the year. According to the analysis of Star Chart data, this year’s merchants on various platforms have not only increased their subsidies and discounts and increased
Hainan Travel Insights 【Posted on: 2020 September】 HAINAN TRAVEL INSIGHTS Hainan has become a hot destination for travel this year. With gold-sand beaches, balmy weather & a tropical paradise it has always enjoyed a special status to attract the local domestic market. With Covid-19 pretty much decimating international travel, most Chinese travellers are content with
2020 XHS Mid-year Beauty Industry Report 【Posted on: 2020 September】 2020 XHS MID-YEAR BEAUTY INDUSTRY REPORT In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report
China Live Industry Ecological Research Report 2020 【Posted on: 2020 August】 The live streaming industry has once again become the focus of attention due to the rapid rise of e-commerce live streaming. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users are
The Value Report of Kuaishou’s User 【Posted on: 2020 August】 THE VALUE REPORT OF KUAISHOU’S USER Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in
China New Generation Consumer Trends 2021 【Posted on: 2021 May】 INSIGHTS REPORT – CHINA NEW GENERATION CONSUMER TRENDS 2021 2020 has presented a new series of challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. The report by Tong and Jing Daily identifies the
2021 Labour Day Holiday App Usage 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 LABOUR DAY HOLIDAY APP USAGE According to QuestMobile data, during the May 1st period, travel services and other industries ushered in substantial growth. The average daily active users of the travel service industry increased by 81.776 million compared with the same
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