China Insights & Big Data

2021 Travel Live Streaming 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 TRAVEL LIVE STREAMING A new report from Analysys indicates that the scale of China’s network live stream users increased by 55.5% from 2018 to 2020, and the individual live stream market also grew gradually, thus laying a user base for the development of […]

Online Social Behavior Insights Report of Chinese Net Generation 2021 【Posted on: 2021 May】 Mobtech and TT Voice recently released the “Online Social Behaviour Insights Report of Net Generation in 2021”, which provides insight into the growing background, group characteristics, and online social behaviour of the Net generation (1995s and 2000s). This report defines the

2022 INSIGHTS ON GEN Z MOBILE USER 【Posted on: 2022 May】 2022 INSIGHTS ON GEN Z MOBILE USER Active mobile users of Gen Z composed of post-95s and post-00s have exceeded 220 million, accounting for about 22% of all mobile netizens in China. The average internet usage is about 174.8 hours, which exceeds the level

CHINA MARKETING TRENDS – POPULAR CONSUMER GROUP INSIGHTS REPORT ANALYSIS 2022 【Posted on: 2022 May】 Entering the year 2022, many changes have taken place in the China market environment. According to the “2022 Popular Consumer Group Insights” report released by GeTui, through the combination of big data and current China market trends and consumption hotspots,

2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS 【Posted on: 2022 May】 2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS According to the latest data from QuestMobile, as of February 2022, Douyin and Kuaishou’s live streaming users accounted for 87% vs 86.0% respectively. The proportion of users aged 25-40 is as

2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest

Search Engine in China 【Posted on: 2021 April】 SEARCH ENGINE IN CHINA In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information environment and

China Mobile Advertising Industry Review & Forecast Mobile Advertising Industry Review & Forecast 【Posted on: 2021 April】 MOBILE ADVERTISING INDUSTRY REVIEW & FORECAST There is no doubt that 2020 will be the year of breakthroughs and innovations in digital marketing. Facing the impact of the pandemic, China’s internet marketing has not only shown great resilience

12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS 【Posted on: 2022 June】 12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS Under the background of the impact of the pandemic, the categories of live broadcast products are becoming more and more abundant, and they continue to meet the diversified consumption needs of the China masses, promote

Unusual and Invalid Traffic Report in China in 2020 by Miaozhen 【Posted on: 2021 April】 According to data by Miaozhen, losses due to unusual traffic in China’s brand advertising market in 2020 is about 30.5 billion yuan. Unusual traffic and data fraud are recurring problems of the digital marketing industry. Along with the trend of