China Marketing Academy

Insights of WeChat Luxury Brands 2021 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanding the range of services from payments to e-commerce solutions. It has now […]

WeChat Channels Verification l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  How to get a WeChat Channels profile/account verified? Previously, we have introduced WeChat Channels and the features of WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Part 2 Second part of Hidden & amazing WeChat features and tricks that you don’t wanna miss! In this video, our WeChat marketing coach, Karen will continue to share some tips and tricks about useful features on WeChat, dedicated to users who are

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Hidden & amazing WeChat features and tricks that you don’t wanna miss! In this video, our WeChat marketing coach, Karen will share some tips and tricks about useful features on WeChat, dedicated to users who are not familiar with WeChat, China’s largest social

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. Do you know that you can link WeChat Channels

The Features of WeChat Channels l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel.  In this video, our WeChat marketing

Meituan Dianping: The Best O2O App in China Meituan – Dianping is a Chinese online to offline life service platform, that connected 5.8 million active merchants with 400 million active consumers. It originated from a group discount website that sells coupons and special deals from merchants and has been developed into an O2O eco-system now.

中国版LINEと呼ばれる微信（WeChat）の徹底解説！WeChatミニプログラムから見る無限大のビジネス可能性！ インバウンドビジネスから、アウトバンドビジネスまで、OctoPlusは皆様の中国ビジネスをサポートします。 Wechatって、聞いたことがある人たくさんいらしゃるかと思います。 中国版LINEと呼ばれているんですけれども、実際WechatはLINEよりすごいと思います。中国でほぼ全員Wechatを使っています。その証拠に、2019年の時点には、月間アクティブユーザーがなんと１１億人、いらしゃいます。 Wechatといえば、皆さんはメッセンジャーアプリと認識しているかもしれませんが、もちろんL I N Eみたいに、メッセージを送ったり、音声通話ができますが、それに加えて、Wechat Payというものですね、定番の電子マネーとして、中国でも、お財布になっています。電子マネー機能がついてたり、あと、朋友圈というんですけれども、モーメントって日本語で訳されてますが、インスターとか、ツイターみたいに、画像や文章などを投稿して、友達に公開する、そういった投稿機能もついています。 そして、ミニプログラムという機能もあります。ミニアプリの感じで、基本的に他のアプリをインストールしなくても、全てのアプリ機能をWechatの中でできるシステムです。 例えば、Wechatのミニプログラムを通して飛行機のチケットを予約できたり、ホテルを予約できたりするとか、ビジネスの場合でも、たくさん使われています。ですから、今、Wechatはただのメッセンジャーアプリだけではなくて、企業にとって、中国でビジネスを展開する以上、必須のツールになっています。 で、今日は、Wechatのミニプログラムという機能を皆さんに紹介したいと思います。 それでは、早速本題に入りましょう。 Wechatのミニプログラムってなんなのか？ミニプログラムで何ができるのか？ Presented by: Cover topics: Guest speakers, experts in cross border eCommerce and payment will be invited to share their insights and experiences. ◆ Gaji Xie Japan-China Marketing Coach As a marketer with advertising, media and focus on contents, I am full

Introduction to WeChat Channels l How do WeChat Channels Work? WeChat Channels is a new feature within the WeChat ecosystem that allow users, influencers and brands to create and post short-form contents and distribute them through a media feed like sub-one minute videos or photos. With the shift from graphic to video, competition in the

How to Run Good Private Traffic Marketing in China l WeChat Private Traffic Previously, we introduce you to private traffic in China. Do check out our previous video! In this video, our marketing coach, Karen will talk about how to make use of the “private traffic”. Presented by: Cover topics: WeChat official account creation, content