China Marketing Academy

Meituan Dianping: The Best O2O App in China Meituan – Dianping is a Chinese online to offline life service platform, that connected 5.8 million active merchants with 400 million active consumers. It originated from a group discount website that sells coupons and special deals from merchants and has been developed into an O2O eco-system now. […]

中国版LINEと呼ばれる微信（WeChat）の徹底解説！WeChatミニプログラムから見る無限大のビジネス可能性！ インバウンドビジネスから、アウトバンドビジネスまで、OctoPlusは皆様の中国ビジネスをサポートします。 Wechatって、聞いたことがある人たくさんいらしゃるかと思います。 中国版LINEと呼ばれているんですけれども、実際WechatはLINEよりすごいと思います。中国でほぼ全員Wechatを使っています。その証拠に、2019年の時点には、月間アクティブユーザーがなんと１１億人、いらしゃいます。 Wechatといえば、皆さんはメッセンジャーアプリと認識しているかもしれませんが、もちろんL I N Eみたいに、メッセージを送ったり、音声通話ができますが、それに加えて、Wechat Payというものですね、定番の電子マネーとして、中国でも、お財布になっています。電子マネー機能がついてたり、あと、朋友圈というんですけれども、モーメントって日本語で訳されてますが、インスターとか、ツイターみたいに、画像や文章などを投稿して、友達に公開する、そういった投稿機能もついています。 そして、ミニプログラムという機能もあります。ミニアプリの感じで、基本的に他のアプリをインストールしなくても、全てのアプリ機能をWechatの中でできるシステムです。 例えば、Wechatのミニプログラムを通して飛行機のチケットを予約できたり、ホテルを予約できたりするとか、ビジネスの場合でも、たくさん使われています。ですから、今、Wechatはただのメッセンジャーアプリだけではなくて、企業にとって、中国でビジネスを展開する以上、必須のツールになっています。 で、今日は、Wechatのミニプログラムという機能を皆さんに紹介したいと思います。 それでは、早速本題に入りましょう。 Wechatのミニプログラムってなんなのか？ミニプログラムで何ができるのか？ Presented by: Cover topics: Guest speakers, experts in cross border eCommerce and payment will be invited to share their insights and experiences. ◆ Gaji Xie Japan-China Marketing Coach As a marketer with advertising, media and focus on contents, I am full

Introduction to WeChat Channels l How do WeChat Channels Work? WeChat Channels is a new feature within the WeChat ecosystem that allow users, influencers and brands to create and post short-form contents and distribute them through a media feed like sub-one minute videos or photos. With the shift from graphic to video, competition in the

How to Run Good Private Traffic Marketing in China l WeChat Private Traffic Previously, we introduce you to private traffic in China. Do check out our previous video! In this video, our marketing coach, Karen will talk about how to make use of the “private traffic”. Presented by: Cover topics: WeChat official account creation, content

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide

What is Private Traffic? Introduction to WeChat Private Traffic “Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China. Presented by: Cover topics: WeChat official account creation, content management,

What is WeChat Channels? l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  WeChat has opened a internal test function of “video channel” in early 2020 and has finally officially launched. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and

How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,

Types of WeChat Mini Program l WeChat Mini Program Quick Learning How much do you know about WeChat Mini program? How many types are there in the mini-program and what kind of business or company is suitable to use the mini-program? Why mini-program is getting so popular? Have you ever wonder the difference between mini-program