China Marketing Academy

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap […]

Introduction to Xiaohongshu Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Most of the Xiaohongshu users are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of

Reasons and Benefits of Douyin Verified Business Account In this video, our marketing coach, Joanne will talk about the features and benefits of Douyin Verified Business Account and why you should create one.  Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is

What is WeChat mini programs? What kind of business is suitable for mini programs? 什麽是微信小程序？什麽企業適合微信小程序？ Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will introduce you to WeChat Mini Programs and what kind of business is suitable for Mini Programs. 小程序是微信APP內的一個工具，我們將它稱之為APPs in APP，用戶無需下載，無需繁瑣的注冊流程就可以使用。小程序的主打優勢是輕量級，不需要大量的開發工作。我們可以見到的市面上衆多優秀的小程序案例都是功能簡單，設計簡潔的。微信用戶通過小程序滿足自己需求，往往只需要簡單的步驟就可以快速完成。 爲什麽現在越來越多的企業會選擇做小程序呢？什麽企業適合微信小程序？讓我們的微信導師Hilson爲你們帶來微信小程序的講解。 Presented

How to Create WeChat Oversea Official Account Step-by-step Have you ever wanted to create WeChat official account from overseas with a foreign business license but don’t know how? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat official account outside of China. Presented by: Cover topics: WeChat official account

How to register Douyin Verified Business Account Douyin, also known as Chinese Tiktok, is the fastest growing brand and also currently the largest short video platform in China. With more than 400 million DAU, it’s a leading short video app owned by ByteDance. The app has powerful editing capabilities and enables users to add music,

Who is stealing your face? China facial recognition tech exposed Surveillance cameras are now everywhere in Chinese cities. Do you know how many companies are using facial recognition to capture your face, understanding your shopping behavior, for “better precise marketing purpose”? In this video, Mia will talk about how facial recognition is used for the

Welcome to our Cantonese edition of China Marketing Academy! The function of WeChat Search is similar to our common search engine. As a built-in search function of WeChat APP, it can not only help you find friends and contacts, or find chat history with keywords, but also can be used to search externally such as