China Marketing News

China’s Domestic Tourism picks up during Festival 【Posted on: 2020 April】 During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s. Ctrip ’s domestic ticket sales increased by 114% from the previous month. Mafengwo report also showed that the keywords […]

CHINA REGULATIONS – MARCH 2022 UPDATES 【Posted on: 2022 March】 CHINA REGULATIONS – MARCH 2022 UPDATES This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. With the rapid development and application of emerging technologies such as artificial intelligence, big

NFT MARKETING IN CHINA 【Posted on: 2022 February】 NFT MARKETING IN CHINA NFT is the abbreviation of Non-Fungible Token, which is translated as “非同质化代币” in Chinese, it is a native digital asset issued on the blockchain platform. The craze of NFT and Metaverse has become popular in China’s marketing circle. With the outbreak of the

Alimama-Insights into online consumption of luxury goods 【Posted on: 2021 March】 ALIMAMA-INSIGHTS INTO ONLINE CONSUMPTION OF LUXURY GOODS In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower purchasing power. Luxury goods purchased by these group of consumers is done beyond their means and

WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to

Key to Blind Box Marketing Success in China 【Posted on: 2021 February】 Blind Box Marketing Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the item until they purchase a blind box. Lucky boxes and themed bags in shopping

Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key

Tmall opens online Global Liquor Pub for sample size trial at 1RMB 【Posted on: 2021 February】 TMALL OPENS ONLINE GLOBAL LIQUOR PUB FOR SAMPLE SIZE TRIAL AT 1RMB Tmall Global officially launched the “Taste First, Buy Later” service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision

2021 WeChat Roadmap 【Posted on: 2021 February】 2021 WECHAT ROADMAP Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the

XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline