Xiaohongshu Marketing: China Summer Explosive Growth for Sunscreen Product and Skincare Industry In this article, we explore the latest trends in the Chinese sunscreen market, with a focus on Xiaohongshu (Little Red Book) and its explosive growth. We also provide tips for brands looking to market their sunscreen products in China this summer, with a […]
Xiaohongshu’s Violation of Laws and User Privacy: A Growing Concern Xiaohongshu’s 16 Administrative Penalties: A Look into the App’s Violations and Controversies The app “Xiaohongshu” has been penalized 16 times According to information from the Tianyancha app, on March 31st, Shanghai Xiaoyin Information Technology Co., Ltd., an affiliated company of Xiaohongshu, was fined 35,000 yuan
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China Greater Bay Area TV Stations Introduction for PR Marketing in China China do have a lot of TV stations, but when come to business and marketing, companies would definitely look for TV stations which have higher and stable viewership and trustworthiness. In additional, company will also choose the suitable TV station to collaborate with,
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China Top Authoritative Live Broadcasting Media PR Marketers Shouldn’t Miss Out Live Broadcasting are the most popular marketing skills nowadays in China market. The live broadcast system has become more matured and it has entered the era of “everyone, everywhere can live” With acceleration, businesses started to practice live broadcasting in their marketing plan, in
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Hurun Report 2023 Reveals Significant Growth in China’s High Net Worth Households China Marketing News March 2023 Hurun Report 2023: 138,000 Households in China with Assets Worth at least 100 Million RMB, 5.18 Million Households with Assets Worth at least 6 Million RMB On March 10th, according to the 2022 Hurun Wealth Report, as of
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Latest China Marketing News – Mar 2023 1. Xiaohongshu (RED) launches brand campaign with Taobao redirect feature Xiaohongshu’s (RED) splash ads now support jumping to Taobao brand activity pages. Users can complete the jump by clicking on the “jump to third-party pages or applications” at the bottom of the splash page. However, Xiaohongshu notes and
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TikTok’s TV version has launched in Malaysia and is now available in Europe, America, and Southeast Asia TikTok TV – TikTok Marketing & China Marketing TikTok TV is expanding its global reach with its recent launch in Malaysia, adding to its presence in Europe, America, and Southeast Asia. As the name suggests, users can easily
Top China Authoritative & National Medias PR Marketers Should Know To develop a successful PR Marketing plan in China, brand need to have the knowledge of different media platforms in China in order to reach out the actual target audience in the huge population of China. From all verities of medias in China, it has
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China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real
WeChat Brand IP Interactive Ad – World Cup IP Advertisement With the upsurge of the Qatar World Cup 2022, Vivo released an eye-catching WeChat moment ad which is known as IP advertisement or out-of-frame advertising, which the video of the ad is breaking through the video border, similar with a feeling of watching the outdoor
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