China Marketing News

Latest China Marketing News – Mar 2023 1. Xiaohongshu (RED) launches brand campaign with Taobao redirect feature Xiaohongshu’s (RED) splash ads now support jumping to Taobao brand activity pages. Users can complete the jump by clicking on the “jump to third-party pages or applications” at the bottom of the splash page. However, Xiaohongshu notes and […]

TikTok’s TV version has launched in Malaysia and is now available in Europe, America, and Southeast Asia TikTok TV – TikTok Marketing & China Marketing TikTok TV is expanding its global reach with its recent launch in Malaysia, adding to its presence in Europe, America, and Southeast Asia. As the name suggests, users can easily

China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real

WeChat Brand IP Interactive Ad – World Cup IP Advertisement With the upsurge of the Qatar World Cup 2022, Vivo released an eye-catching WeChat moment ad which is known as IP advertisement or out-of-frame advertising, which the video of the ad is breaking through the video border, similar with a feeling of watching the outdoor

China Banks riding on Qatar World Cup marketing to launch themed credit card promotion Closely linked to the 2022 World Cup in Qatar, banks are full of enthusiasm for issuing themed credit cards as a strategy of bank credit card marketing. At present, Agricultural Bank of China and Shenzhen Rural Commercial Bank have launched World

Douyin (China’s Tiktok) will be streaming Fifa World Cup 2022 for free in China! Douyin (China’s Tiktok) officially announced that it will be streaming Fifa World Cup 2022 for free in China! Users in China are able to stream and watch Fifa World Cup on Douyin (Not Tiktok) in 4K quality! In addition to the

China Social Media Celebrity Endorsements (Chinese Celebrity Placement Marketing) What is Social Media Celebrity Placement Marketing in China: Rather than formally hiring a China celebrity to endorse their products which is insanely expensive, through our wide connections with celebrities agents, we are able to send your product to the celebrity shooting scene so while they

Content Seeding in China – How Brands can Increase Sales through Content Seeding In China, it is very common for brands to adopt product-craving strategies on social media to attract more consumers and increase sales. Content such as recommendations for good items and sharing experiences are common ways of product craving. They target users’ desire

China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine, Measures for Security Assessment of Data Export China’s new regulations on