China Marketing News

11.11 Past Report & Strategy 【Posted on: 2020 October】 Singles’ Day (11.11) – The Mother of All E-Commerce Holidays. 2020 will marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival, started as an Alibaba phenomenon, has spread beyond Tmall and Taobao to other e-commerce operators, as well as bricks-and mortar stores. What […]

JD.com Mini-Program 【Posted on: 2021 August】 JD.COM MINI-PROGRAM JD Mini Program platform was officially released on April 22, dedicated to bringing new services and new experiences to consumers. The mini-program will support self-operated stock and automatic activation of POP merchants, new types of non-e-commerce businesses to participate in the mini-program ecosystem. Merchants who join the

NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT  【Posted on: 2022 July】 NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak. Several industries are particularly popular in the first six

A Necessary Marketing Tool for Marketer in 2020 【Posted on: 2020 October】 A NECESSARY MARKETING TOOL FOR MARKETER IN 2020 Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly. 1. Taobao series background data SYCM（生意参谋） Marketers can use

Wechat Video Channel – Short Video Platform Killer? 【Posted on: 2020 October】 WECHAT VIDEO CHANNEL – SHORT VIDEO PLATFORM KILLER? WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe

2022 CHINA E-COMMERCE 618 INSIGHTS REPORT 【Posted on: 2022 July】 2022 CHINA E-COMMERCE 618 INSIGHTS REPORT The pandemic has affected the macroeconomic situation, 618 is the second largest and one of the very important shopping festivals in China, it is the key event for all e-commerce merchants to compete for traffic and obtain sales, thus

Macau is now Fully Open Border, and Ready to Welcome all over China Visitors 【Posted on: 2020 October】 MACAU IS NOW FULLY OPEN BORDER, AND READY TO WELCOME ALL OVER CHINA VISITORS The Macao SAR government has announced that from September 23, 2020, Macao will be fully open to the Chinese mainland traveller. All residents

2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT 【Posted on: 2022 July】 2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT According to the 2022 China Mobile Internet Development Report” by the People’s Daily Online Research Institute, there are five major trends in China’s mobile Internet development: industrial application of the Metaverse, anti-monopoly to maintain a healthy market

China‘s Network Live-streaming Marketing Supervision is Coming Soon 【Posted on: 2020 September】 Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of live streaming. It aims to form a long-term mechanism to rectify abuses such as sales of counterfeit products, false advertising

Angela Zhang’s First Douyin Commercial Live-streaming 【Posted on: 2020 September】 ANGELA ZHANG’S FIRST DOUYIN COMMERCIAL LIVE-STREAMING Starry Asia Entertainment and us (OctoPlus Media) have just recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success. We were able to hit multiple milestones during the event. Our team has worked hard together