China Marketing News

2022 CHINA E-COMMERCE 618 INSIGHTS REPORT 【Posted on: 2022 July】 2022 CHINA E-COMMERCE 618 INSIGHTS REPORT The pandemic has affected the macroeconomic situation, 618 is the second largest and one of the very important shopping festivals in China, it is the key event for all e-commerce merchants to compete for traffic and obtain sales, thus […]

Macau is now Fully Open Border, and Ready to Welcome all over China Visitors 【Posted on: 2020 October】 MACAU IS NOW FULLY OPEN BORDER, AND READY TO WELCOME ALL OVER CHINA VISITORS The Macao SAR government has announced that from September 23, 2020, Macao will be fully open to the Chinese mainland traveller. All residents

2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT 【Posted on: 2022 July】 2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT According to the 2022 China Mobile Internet Development Report” by the People’s Daily Online Research Institute, there are five major trends in China’s mobile Internet development: industrial application of the Metaverse, anti-monopoly to maintain a healthy market

China‘s Network Live-streaming Marketing Supervision is Coming Soon 【Posted on: 2020 September】 Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of live streaming. It aims to form a long-term mechanism to rectify abuses such as sales of counterfeit products, false advertising

Angela Zhang’s First Douyin Commercial Live-streaming 【Posted on: 2020 September】 ANGELA ZHANG’S FIRST DOUYIN COMMERCIAL LIVE-STREAMING Starry Asia Entertainment and us (OctoPlus Media) have just recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success. We were able to hit multiple milestones during the event. Our team has worked hard together

New Wechat Function – Fingertip Search 【Posted on: 2020 September】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently.

Douyin Available On Desktop, Launched Web Version 【Posted on: 2021 July】 Douyin, the Chinese version of TikTok, is now available on the desktop. On June 21, 2021, Douyin officially launched the internal beta of the web version, and its official website page has also been revised. The new version can watch videos, like, view comments

Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in

China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that

China’s Largest Travel Agency and an E-commerce Giant join forces to expand Cooperation in Tourism and E-commerce 【Posted on: 2020 August】 CHINA’S LARGEST TRAVEL AGENCY AND AN E-COMMERCE GIANT JOIN FORCES TO EXPAND COOPERATION IN TOURISM AND E-COMMERCE During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of