China Marketing News

Taking Advantage of China’s Gāo Kǎo, Starbucks has won a Marketing Victory 【Posted on: 2020 July】 TAKING ADVANTAGE OF CHINA’S GĀO KǍO, STARBUCKS HAS WON A MARKETING VICTORY China’s national college entrance examination (also known as Gāo Kǎo – 高考) has finally concluded. Over 10.7 million students sat for China’s most important and life-defining exam. […]

The Rise of Cross-border E-commerce during Covid-19 Time 【Posted on: 2020 July】 THE RISE OF CROSS-BORDER E-COMMERCE DURING COVID-19 TIME As the representative of luxury operators and the travel retail industry, the Duty-Free Group has committed to the global offline sales business. However, with the rapid development of digitalisation of Chinese consumers and the devastating

CHINA REGULATIONS – MAJOR CHINESE PLATFORMS DISPLAY IP LOCATION OF USERS 【Posted on: 2022 May】 This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. On April 15th, Douyin, Toutiao, Kuaishou, Zhihu, Baijiahao (Baidu content platform) and other platforms announced

CHINA GIFTING CONSUMPTION TREND INSIGHT 2022: FUTURE GIFTING TREND OF GENERATION XYZ China people have a habit of giving gifts to make friendly contacts, especially when visiting relatives and friends who have been away for a long time, willingness to choose souvenirs as gifts. But as the demographic change, Gen XYZ, the most influential generation

Dianping & Hainan Duty-Free Marketing Strategy – China’s largest duty-free island DianPing is China’s leading local lifestyle and transaction platform, and the world’s first-ever independent third-party consumer review website. DianPing not only provides users with information services such as merchant information, consumer reviews, and consumer discounts but also provides O2O (Online to Offline) transaction services

New Baidu SEM regulations 【Posted on: 2021 April】 BAIDU SEM – NEW REGULATION Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer

618 MID-YEAR ECOMMERCE PROMOTION LAUNCH STRATEGY 【Posted on: 2022 June】 618 is the second-largest and most important shopping festival in China, while Double 11 is the largest shopping festival. From June 1st to June 18th every year, China’s e-commerce landscape is full of large-scale promotions and discounts on the hottest products of the moment, so

Taxes are also required to Operate E-commerce! Clicks Farming (fake transactions) will also have to pay back taxes for the past three years 【Posted on: 2020 June】 TAXES ARE ALSO REQUIRED TO OPERATE E-COMMERCE! CLICKS FARMING (FAKE TRANSACTIONS) WILL ALSO HAVE TO PAY BACK TAXES FOR THE PAST THREE YEARS In June 2020, China State

Weibo Punished with Temporary Loss of “Hot Search” and “Hot Topic” lists, Internet Supervision Tightened. 【Posted on: 2020 June】 Weibo, one of China’s largest SNS platforms, announced on June 10, that it was shutting down its “hot search” and “hot topic” lists in accordance with orders from the nation’s internet regulator. That’s a blow to