China Marketing News

KOL Marketing on China New Media 【Posted on: 2020 August】 Scare and Proportion of livestream users  KOL MARKETING ON CHINA NEW MEDIA The emergence of Covid-19 has made consumers pay more attention to online. With the diversification of consumers’ exposure to media, new media marketing has become the first choice of advertisers. The roles of […]

Insights Report – 2021 Douyin E-commerce 【Posted on: 2021 June】 INSIGHTS REPORT – 2021 DOUYIN E-COMMERCE In 2020, online consumer demand grew rapidly, and Douyin e-commerce has become a hot spot in the industry. Douyin e-commerce has triggered the massive consumption demand of more than 600 million daily active users, realizing efficient conversion from user

China resumes Trans-provincial Group Tourism + Ctrip Dragon Boat Festival Big Data = The Tourism Market is Ready to Start 【Posted on: 2020 July】 CHINA RESUMES TRANS-PROVINCIAL GROUP TOURISM + CTRIP DRAGON BOAT FESTIVAL BIG DATA = THE TOURISM MARKET IS READY TO START On July 14th, the Ministry of Culture and Tourism announced on

E-commerce SEO – Tmall/Taobao Search Result Optimization 【Posted on: 2021 June】 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical necessity for e-commerce as it will grow your sales. Your products need to rank

Ecommerce Seeding and SEO Marketing on Tmall and Taobao 【Posted on: 2021 June】 Introduction: Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines. Instead of direct advertising promotion, content on Taobao series is positioned as “consumer media” and

Taking Advantage of China’s Gāo Kǎo, Starbucks has won a Marketing Victory 【Posted on: 2020 July】 TAKING ADVANTAGE OF CHINA’S GĀO KǍO, STARBUCKS HAS WON A MARKETING VICTORY China’s national college entrance examination (also known as Gāo Kǎo – 高考) has finally concluded. Over 10.7 million students sat for China’s most important and life-defining exam.

The Rise of Cross-border E-commerce during Covid-19 Time 【Posted on: 2020 July】 THE RISE OF CROSS-BORDER E-COMMERCE DURING COVID-19 TIME As the representative of luxury operators and the travel retail industry, the Duty-Free Group has committed to the global offline sales business. However, with the rapid development of digitalisation of Chinese consumers and the devastating

CHINA REGULATIONS – MAJOR CHINESE PLATFORMS DISPLAY IP LOCATION OF USERS 【Posted on: 2022 May】 This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. On April 15th, Douyin, Toutiao, Kuaishou, Zhihu, Baijiahao (Baidu content platform) and other platforms announced

CHINA GIFTING CONSUMPTION TREND INSIGHT 2022: FUTURE GIFTING TREND OF GENERATION XYZ China people have a habit of giving gifts to make friendly contacts, especially when visiting relatives and friends who have been away for a long time, willingness to choose souvenirs as gifts. But as the demographic change, Gen XYZ, the most influential generation