China Marketing News

Dianping & Hainan Duty-Free Marketing Strategy – China’s largest duty-free island DianPing is China’s leading local lifestyle and transaction platform, and the world’s first-ever independent third-party consumer review website. DianPing not only provides users with information services such as merchant information, consumer reviews, and consumer discounts but also provides O2O (Online to Offline) transaction services […]

New Baidu SEM regulations 【Posted on: 2021 April】 BAIDU SEM – NEW REGULATION Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer

618 MID-YEAR ECOMMERCE PROMOTION LAUNCH STRATEGY 【Posted on: 2022 June】 618 is the second-largest and most important shopping festival in China, while Double 11 is the largest shopping festival. From June 1st to June 18th every year, China’s e-commerce landscape is full of large-scale promotions and discounts on the hottest products of the moment, so

Taxes are also required to Operate E-commerce! Clicks Farming (fake transactions) will also have to pay back taxes for the past three years 【Posted on: 2020 June】 TAXES ARE ALSO REQUIRED TO OPERATE E-COMMERCE! CLICKS FARMING (FAKE TRANSACTIONS) WILL ALSO HAVE TO PAY BACK TAXES FOR THE PAST THREE YEARS In June 2020, China State

Weibo Punished with Temporary Loss of “Hot Search” and “Hot Topic” lists, Internet Supervision Tightened. 【Posted on: 2020 June】 Weibo, one of China’s largest SNS platforms, announced on June 10, that it was shutting down its “hot search” and “hot topic” lists in accordance with orders from the nation’s internet regulator. That’s a blow to

What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2020 June】 WHAT IS “PRIVATE TRAFFIC”? WHICH IS POPULAR DURING EPIDEMICS? HOW TO MAKE USE OF “PRIVATE TRAFFIC”? 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to

NEW DEVELOPMENT TRENDS OF CHINA NEW CONSUMER BRANDS 【Posted on: 2022 April】 According to Marketing’s observation of new consumer brands, it is found that new consumer brands are starting to use different marketing methods from previous brands in the early stages of development. They are moving toward the development direction of the “endogenous force” stage.

China’s Ott Market is Booming 【Posted on: 2020 May】 CHINA’S OTT MARKET IS BOOMING With the rapid popularization of smart TV, the OTT industry has also developed rapidly, so what is OTT? OTT is the abbreviation of “Over The Top” and refers to providing various application services to users through the Internet. This kind of

Six Takeaways from Cnnic’s Internet Report 【Posted on: 2020 May】 1. SIX TAKEAWAYS FROM CNNIC’S INTERNET REPORT The China Statistical report on internet development report has been freshly released by China Internet Network Information Center (CNNIC), It’s about the country’s internet population and the development of different sectors, include Internet infrastructure, netizen scales, online shopping,

Half of the Global Luxury Purchased by the Chinese after the Covid-19? 【Posted on: 2020 May】 HALF OF THE GLOBAL LUXURY PURCHASED BY THE CHINESE AFTER THE COVID-19? As the impact of COVID-19 continues, and the global luxury goods market has been hit hard. According to the latest report from Bain & Company, overall sales