China Media

China Market Research: The Key to Successful Entry of Global Brands into the Chinese Market Discover Why Comprehensive China Market Research is Essential for Global Brands to Enter and Compete in the Chinese Market In today’s fiercely competitive market, market research has emerged as a pivotal factor for international brands aiming to establish a foothold […]

Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience Sharing Marketing Strategies on the Trend of Monetizing Content on Xiaohongshu Platform Recently, Xiaohongshu has been testing a highly anticipated new feature: direct redirection to WeChat Mini Programs from Xiaohongshu, and some brands have already successfully utilized this feature. This implies that Xiaohongshu merchants now have more choices in

Cross border E-commerce: End-to-End Solutions for International Expansion OctoPlus × The ‘Star’ Ferry | Cross-border Booking Platform Connecting Mainland Market OctoPlus has been deeply involved in the cross-border e-commerce industry for decades and is a true one-stop “all-in-one” cross-border e-commerce service provider. Its subsidiary, WeTravel, a cross-border travel platform, provides one-stop SaaS ticketing, validation, and

Enhancing Xiaohongshu Note Reach: Tips for Maximizing Exposure and Engagement Data Analysis on Xiaohongshu | Key Data You Should Know ⚠️ When operating an account, many tend to overlook the aspect of data review! However, regular analysis and review of account data can help us better identify issues with note performance in a timely manner,

Xiaohongshu (Little Red Book) Enterprise Certification: Essential Qualifications Revealed What qualifications are required for overseas brand Xiaohongshu enterprise certification❓ If brands want to join Xiaohongshu and become a Xiaohongshu enterprise professional account, to meet various business activity needs, how should they certify their accounts? First, you can start by finding the corresponding industry! OctoPlus has

Xiaohongshu Marketing: Content is Key – Crafting Viral Posts for Xiaohongshu Success The formula for viral posts on overseas brands on Xiaohognshu (Little Red Book) has been found❗ If overseas brands want to further penetrate the Chinese market:✅ Expand brand marketing through Xiaohongshu operations✅ Expand cross-border e-commerce business by content seeding on XiaohongshuBoth require high-quality

Xiaohongshu Marketing: Algorithm Core Features Dive deep into the world of Xiaohongshu SEO with our expert-guided strategies. Discover how to leverage keywords, optimize content, and navigate the platform’s algorithm to maximize your visibility and engagement. Keywords are not just for adding tags! Understand the traffic password of Xiaohongshu. Is the understanding of Xiaohongshu keywords still

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market Lvmama, one of the leading travel platforms in China, has transformed the way Chinese travellers plan and experience their journeys. Founded in 2008, Lvmama aims to provide its users with comprehensive and personalized travel services. In this blog post, we will delve into