CHINA INSIGHTS

Key Insights into China’s Post-Quarantine Outbound Travel Boom After a long hiatus, China’s outbound travel industry is starting to bounce back. With quarantine restrictions now lifted, travellers are eager to explore the world once again. In the first quarter of 2023 alone, outbound bookings from mainland China increased by 331% compared to last year. This […]

China Tourism Marketing and Key Tactics for Travel Brands: Driving Chinese Outbound Tourism Recovery in 2023 As countries reopen their borders to international tourists, the travel industry is gearing up for a strong recovery. For China, the world’s largest and highest-spending outbound tourism market, the outlook is particularly encouraging. But the recovery of Chinese outbound

Private Traffic in China: The Development of Private Traffic for China Marketing in Beauty and Personal Care Brands Private traffic has become a buzzword in the retail industry, particularly in the beauty sector, as brands have embraced it since the onset of the pandemic in 2020. Analysys, a market research firm, has examined the private

Hello There, Welcome to our April newsletter. In this month’s newsletter, we bring you a diverse range of topics, beginning with a deep dive into the reimagined world of homestays. As travelers increasingly seek unique and authentic experiences, the homestay industry has adapted, offering exciting new developments to cater to these desires. Next, we explore

China Outbound Travel Marketing Insights: New Destinations and Visa Updates for Chinese Tourists during “May 1st” The pilot resumption of outbound group tours has brought good news to the travel market. The Ministry of Culture and Tourism has announced the second batch of travel agencies allowed to operate outbound group tours and “flight + hotel”

China Hospitality Industry: A Decade of Evolution and Forecasting the Next 3 Years for China’s Homestay As we navigate through the post-epidemic era, the homestay industry is experiencing changes and trends that are worth exploring. Looking back at the past 10 years, we’ve seen significant growth in the industry, from humble beginnings to high-end quality