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CHINA INSIGHTS

2022 China 11.11 Insight Report 900 million e-commerce users

2022 China 11.11 Insight Report: 900 million e-commerce users

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2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have […]

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2022 China’s Financial Advertising Trends

2022 China’s Financial Advertising Trends

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2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –

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China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product!

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China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real

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China Marketing Newsletter December 2022

China Marketing Insights Monthly Newsletter [December 2022]

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China Marketing Insights Monthly Newsletter [December 2022] Hello There, Welcome to our December newsletter. We start our newsletter with an analysis of China’s financial industry trends. Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. We’ve compiled the Chinese financial industry’s key data analytics and advertising strategies for

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Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat?

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Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private

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Introduction of Main WeChat Live-streaming Platforms

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Introduction of Main WeChat Live-streaming Platforms WeChat Mini Program Live Streaming WeChat Mini Program Live Streaming is a provided tool from WeChat, for WeChat operators to convert their sales on ecommerce platform. It can effectively help merchants to create a cycle between live streams and transactions, in order to improve sales conversion. However, the requirement

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China Programmatic DSP Advertising Landscape | China Data Bank

China Programmatic DSP Advertising Landscape 2023

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China Programmatic DSP Advertising Landscape 2023 Programmatic Ads in China: China consumers The ad marketplaces in China more of an emphasis on mobile devices because the Chinese audience is mainly mobile-first as they consumers significantly rely on smartphones in their daily lives for everything from social media browsing such as making online reservations, ordering food,

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China DSP Advertising - Programmatic media buying | OctoPlus Media China Data Bank (CDB)

China DSP Advertising – Programmatic Media Buying | China Data Bank

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China DSP Advertising – Programmatic Media Buying | China Data Bank What is DSP? A Demand Side Platform (DSP) known as an automated ad buying platform where marketers and agencies go to buy digital ad inventory. Advertisers can take use of a wider ad inventory with DSPs to maximise their targeting of sizable audiences. The

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WeChat Brand IP Interactive Ad - World Cup IP Advertisement

WeChat Brand IP Interactive Ad – World Cup IP Advertisement

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WeChat Brand IP Interactive Ad – World Cup IP Advertisement With the upsurge of the Qatar World Cup 2022, Vivo released an eye-catching WeChat moment ad which is known as IP advertisement or out-of-frame advertising, which the video of the ad is breaking through the video border, similar with a feeling of watching the outdoor

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Toutiao - Btyedance China News and Information Content Platform

Toutiao – Btyedance China News and Information Content Platform

Leave a Comment / China Media /

Toutiao – Btyedance China News and Information Content Platform Toutiao is a news data mining and AI-based news recommendation aggregator platform, it recommends information to users from various media sources and provides service products that connect people and information. Toutiao was developed by Beijing ByteDance Technology Co., Ltd., founded by Zhang Yiming in March 2012,

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OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
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© Copyright. OctoPlus Media Global Limited 2024. All rights reserved

OctoPlus Media White Logo
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
Whatsapp Weixin Envelope Skype Link
  • BD@octoplusmedia.com
  • C/26, Talon Tower, 38 Connaught Road West, Sheung Wan, Hong Kong
  • 2806D, Hanggang Fuchun Business Building, Futian District, Shenzhen, Guangdong
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore

© Copyright. OctoPlus Media Global Limited 2022. All rights reserved

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