China Marketing Insights Monthly Newsletter [November 2022] Hello There, Welcome to our November newsletter. We have worked on several insights reports – 1) 2022 China KOL Marketing Overview and Strategy– an excerpt from the report by Group M and Miaozhen on KOL marketing strategies; 2) 2022 China Basketball Consumption Trends and Insights – we highlighted […]
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China Banks riding on Qatar World Cup marketing to launch themed credit card promotion Closely linked to the 2022 World Cup in Qatar, banks are full of enthusiasm for issuing themed credit cards as a strategy of bank credit card marketing. At present, Agricultural Bank of China and Shenzhen Rural Commercial Bank have launched World
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Douyin (China’s Tiktok) will be streaming Fifa World Cup 2022 for free in China! Douyin (China’s Tiktok) officially announced that it will be streaming Fifa World Cup 2022 for free in China! Users in China are able to stream and watch Fifa World Cup on Douyin (Not Tiktok) in 4K quality! In addition to the
Douyin (China’s Tiktok) will be streaming Fifa World Cup 2022 for free in China! Read More »
China Social Media Celebrity Endorsements (Chinese Celebrity Placement Marketing) What is Social Media Celebrity Placement Marketing in China: Rather than formally hiring a China celebrity to endorse their products which is insanely expensive, through our wide connections with celebrities agents, we are able to send your product to the celebrity shooting scene so while they
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Alipay – China’s mainstream third-party payment service platform Alipay is a third-party payment service platform in China, founded in December 2004 under the Ant Group umbrella. Alipay is currently one of the mainstream payment methods in China, it has evolved from a single payment tool to an open platform covering life services, government services, social
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Content Seeding in China – How Brands can Increase Sales through Content Seeding In China, it is very common for brands to adopt product-craving strategies on social media to attract more consumers and increase sales. Content such as recommendations for good items and sharing experiences are common ways of product craving. They target users’ desire
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2022 China’s 163 Million New Middle-Class Insight Report With the development of China’s social economy, a new group of people defined as the “new middle-class” is emerging. They are mainly between 25 to 40 years old, live in third-tier cities or above, and have more than 1,000 yuan online purchasing power and medium to high
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China’s New Youth Consumer Market in 2022 – “Interest Consumption” Trends Post-90s and post-00s are important groups in China’s current new-era consumer market, and they profoundly impact new consumer demand. The activity of these new youth groups on the internet and trendy consumption have driven the trend of “interest consumption” surge. The “2022 China Interest
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China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine, Measures for Security Assessment of Data Export China’s new regulations on
Finally! OctoPlus can now Target Xiaohongshu Ads to Specific Overseas Countries! Breaking news on Xiaohongshu: OctoPlus Media can now help you run Xiaohongshu paid advertisements targeting the worldwide audiences, which is a great breakthrough as XHS ad could only target whole China geographically. Xiaohongshu is known globally as “China’s Instagram”. Xiaohongshu is the largest lifestyle
Finally! OctoPlus can now Target Xiaohongshu Ads to Specific Overseas Countries! Read More »
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