CHINA INSIGHTS

2024 Tencent Summit: Mastering WeChat Channels 2.0 Strategies Within the expansive WeChat ecosystem, how are WeChat Channels emerging as a powerful bridge connecting users and brands? As algorithm upgrades and live-stream recommendations reshape the rules of engagement, how can businesses and creators seize these opportunities to achieve a winning combination of traffic and conversions? Join

(The Whitepaper is written in Chinese) How Hotels Unlock Brand Potential Through Positive Review Marketing? Discover how hotels build deeper customer engagement and create lasting impressions through personalized marketing strategies and unique brand differentiation. This report is based on a study conducted by Razorfish. In today’s rapidly evolving market, achieving top-tier reviews is no longer

2024 China B2B Marketing Trends and Insights White Paper Discover the latest China B2B marketing trends 2024 and explore actionable strategies with OctoPlus Media. Learn how to leverage AI technologies, optimize B2B content marketing, and adopt digital tools to overcome challenges and drive success in the evolving B2B landscape. At OctoPlus Media, we specialize in

Luxury Brands Xiaohongshu Case Study: HNWI Marketing on RED Learn how luxury brands utilized Xiaohongshu’s live streaming and content strategies to enhance engagement and boost brand-related searches during Milan Fashion Week 2025. Xiaohongshu Overview Xiaohongshu, known for its creative and fashion-forward user base, has evolved into a pivotal platform for luxury brands looking to enhance

TikTok SEO: Unlock the Next Wave of Traffic Growth Learn how to leverage TikTok’s algorithm and search optimization tools to stand out in the competitive landscape. Leverage TikTok’s Algorithm for Better Content Ranking with proven SEO strategies. In the first half of 2024, TikTok saw an average monthly download of 81.73 million worldwide, a 6.6%

Xiaohongshu Shadow Banning: Fix Hidden Visibility Issues Understanding Shadow Banning and How to Prevent Shadow Banning on Xiaohongshu Have You ever Experienced Shadow Banning on Xiaohongshu? You’re not violating any rules, and you haven’t received any in-app violation notifications, yet your account and posts aren’t gaining much traction. You reach out to customer support, and

Tiktok Cross-Border E-Commerce: A Guide to Enter China Market OctoPlus Media released a whitepaper offering strategies for Cross-Border E-commerce to tap into China market, focusing on Tiktok (Douyin) to drive sales and brand growth. Unlocking Success in the China Market with Tiktok (Douyin) Cross-Border E-Commerce! OctoPlus Media studied the China market and the Douyin cross-border