CHINA INSIGHTS

China’s Virtual Digital Human Influencer With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number

6 major import consumption trends of Tmall Global in 2022 | China Marketing Trends | Octoplus Media 根据天猫国际联合第一财经商业数据中心(CBNData)所发布的趋势前瞻报告，精准护肤、情绪香氛、零食化养生、轻运动穿搭以及低敏育儿是2022六大进口消费趋势，尤其在海淘热潮之下，跨境电商成了主要消费窗口。 在这期的视频中，我们的中国营销教练 Paris 将为您讲解2022 天猫国际6大进口消费趋势，千万不要错过！ Presented by: Cover topics: Live-Streaming ◆ Paris Live Streaming Coach Paris has solid work experience in various marketing fields including travel & tourism, health & fitness, hospitality and technology. Extensive experience with e-Marketing

2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide Welcome to our Cantonese edition of China Marketing Academy! Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the

Jubensha ! Role-Playing Game in China Jubensha has been a craze among the Chinese young generation. It’s an interactive game played by 4-8 people, sitting around a table, role-playing the characters in the script, and try to solve a homicide or mystery. In this video, our CEO of OctoPlus Media, Mia, will welcome you to

Introduction to WeChat Search l WeChat Search Engine Welcome to our Cantonese edition of China Marketing Academy! The function of WeChat Search is similar to our common search engine. As a built-in search function of WeChat APP, it can not only help you find friends and contacts, or find chat history with keywords, but also

Insights of WeChat Luxury Brands 2021 – Part 2 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will continue her insights from our last video and highlight more key and

Insights of WeChat Luxury Brands 2021 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanding the range of services from payments to e-commerce solutions. It has now

WeChat Channels Verification l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  How to get a WeChat Channels profile/account verified? Previously, we have introduced WeChat Channels and the features of WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos