CHINA INSIGHTS

How to Run Good Private Traffic Marketing in China l WeChat Private Traffic Previously, we introduce you to private traffic in China. Do check out our previous video! In this video, our marketing coach, Karen will talk about how to make use of the “private traffic”. Presented by: Cover topics: WeChat official account creation, content […]

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide

What is Private Traffic? Introduction to WeChat Private Traffic “Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China. Presented by: Cover topics: WeChat official account creation, content management,

What is WeChat Channels? l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  WeChat has opened a internal test function of “video channel” in early 2020 and has finally officially launched. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and

How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,

Types of WeChat Mini Program l WeChat Mini Program Quick Learning How much do you know about WeChat Mini program? How many types are there in the mini-program and what kind of business or company is suitable to use the mini-program? Why mini-program is getting so popular? Have you ever wonder the difference between mini-program

What are the main live streaming platforms in China? 中國主要的直播平台有哪些? There are so many live streaming platforms in today’s era, especially in China market. Most of the mainstream platforms provide live streaming services. So, what are the main live streaming platforms in China? In today video, our live streaming coach, Seawen will guide you through

2021 China Online Social Behavior of Net Generation Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Early this year Mobtech and TT Voice jointly published a report called “Online Social Behaviour Insights Report of Net Generation in 2021”. In this report, they

Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account? WeChat mini-program, is an ever-growing part of the WeChat Ecosystem and is still growing rapidly in the China market. On the other hand, H5 pages are very similar to WeChat mini-program and are very common in our daily life. However,