CHINA INSIGHTS

What is WeChat Channels? l Introduction to WeChat Channels Welcome to our Cantonese edition of China Marketing Academy.  WeChat has opened a internal test function of “video channel” in early 2020 and has finally officially launched. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and […]

How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,

Types of WeChat Mini Program l WeChat Mini Program Quick Learning How much do you know about WeChat Mini program? How many types are there in the mini-program and what kind of business or company is suitable to use the mini-program? Why mini-program is getting so popular? Have you ever wonder the difference between mini-program

What are the main live streaming platforms in China? 中國主要的直播平台有哪些? There are so many live streaming platforms in today’s era, especially in China market. Most of the mainstream platforms provide live streaming services. So, what are the main live streaming platforms in China? In today video, our live streaming coach, Seawen will guide you through

2021 China Online Social Behavior of Net Generation Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Early this year Mobtech and TT Voice jointly published a report called “Online Social Behaviour Insights Report of Net Generation in 2021”. In this report, they

Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account? WeChat mini-program, is an ever-growing part of the WeChat Ecosystem and is still growing rapidly in the China market. On the other hand, H5 pages are very similar to WeChat mini-program and are very common in our daily life. However,

2021 China New Generation Consumer Trends 2020 has presented severe challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. To understand more about Chinese consumers, we recommend a report by Tong and Jing Daily which identifies the latest trends in Chinese consumer culture.

What is the difference between public traffic and private traffic for live streaming?直播的公域流量和私域流量差別是什麼 應該如何選擇? As the live streaming trend has been growing rapidly in China, many brands are looking to venture into the live streaming trend in order to position themselves as the top player in the highly competitive market. But did you know there

2021 Douyin (China Tiktok) Short Video Ecommerce Trends and Insights Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report