CHINA INSIGHTS

2021 China New Generation Consumer Trends 2020 has presented severe challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. To understand more about Chinese consumers, we recommend a report by Tong and Jing Daily which identifies the latest trends in Chinese consumer culture. […]

What is the difference between public traffic and private traffic for live streaming?直播的公域流量和私域流量差別是什麼 應該如何選擇? As the live streaming trend has been growing rapidly in China, many brands are looking to venture into the live streaming trend in order to position themselves as the top player in the highly competitive market. But did you know there

2021 Douyin (China Tiktok) Short Video Ecommerce Trends and Insights Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report

Download the E-Book on China Advertising Now for FREE! OctoPlus Media Curated Content for China Marketing Education. We have prepared two comprehensive guides for you to discover the China market! Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs! 1. The Complete China Advertising Handbook 2021 Guide by

Live Streaming Trend in China Market 直播在中國市場的現狀 The trend of live streams is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. There are various types of live streams in China market, for example, E-commerce live streams and there

Didi Suspended: 2021 Latest Chinese Regulations and Its Impact on Marketing Didi, the biggest Chinese ride service app, was ordered by the Cyberspace Administration of China (CAC) to take down its app from app stores after it just made its US stock market debut last week. . The investigation found “serious violations” in how Didi collected and

Live Streaming Trend in China Market 直播在中國市場的現狀 The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in

Introduction to Baidu Advertising Baidu, founded in Beijing in the year 2000, is the world’s second-largest search engine and China’s largest search engine. In this video, we are going to introduce you to the basics of Baidu advertising. We will talk about the different types of advertisements in Baidu and their features; advantages and why

Introduction to WeChat Ads 微信廣告 How to use WeChat for marketing? Types and characteristics of WeChat ads? How to use WeChat for businesses and brands? Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will guide you through WeChat ads. Presented by: Cover topics: Knowledge and

How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.