CHINA INSIGHTS

Why is Xiaohongshu China’s most powerful social ecommerce platform?

Why is Xiaohongshu China’s most powerful social ecommerce platform? 【Posted on: 2019 February】 Compared to the relatively cold way of online shopping on Taobao, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app – the most powerful social ecommerce platform in China. Through KOLs sharing products and recommendations […]

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What is Xiaohongshu?

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What is Xiaohongshu? 【Posted on: 2019 February】 Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos

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The ever expanding ecosystem of WeChat mini-program

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The ever expanding ecosystem of WeChat mini-program 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to the value of epidemic prevention in the last year.

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2021 WeChat Roadmap

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2021 WeChat Roadmap 【Posted on: 2021 February】 Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the 780 million people

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What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”?

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What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2021 February】 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to everyone, such as offline traffic, BAT（Baidu, Alibaba, Tencent）traffic, like WeChat, QQ, Tmall, Taobao, Baidu, Douyin, Kuaishou,

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How to Create WeChat Oversea Official Account Step-by-step

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How to Create WeChat Oversea Official Account Step-by-step Have you ever wanted to create WeChat official account from overseas with a foreign business license but don’t know how? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat official account outside of China. Presented by: Cover topics: WeChat official account

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How to register Douyin Verified Business Account

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How to register Douyin Verified Business Account Douyin, also known as Chinese Tiktok, is the fastest growing brand and also currently the largest short video platform in China. With more than 400 million DAU, it’s a leading short video app owned by ByteDance. The app has powerful editing capabilities and enables users to add music,

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Mead Johnson Live-Streaming Case Study

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Mead Johnson Live-Streaming Case Study 【Posted on: 2021 February】 Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users

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New WeChat function – Fingertip Search

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New WeChat function – Fingertip Search 【Posted on: 2021 February】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently.

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WeChat Video Channel – Short Video Platform Killer?

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WeChat Video Channel – Short Video Platform Killer? 【Posted on: 2021 February】 WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe that in addition to being a way of

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CHINA KEY MEDIA

CHINA KEY MEDIA

CASE STUDY

CASE STUDY