CHINA INSIGHTS

Download the E-Book on China Advertising Now for FREE! OctoPlus Media Curated Content for China Marketing Education. We have prepared two comprehensive guides for you to discover the China market! Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs! 1. The Complete China Advertising Handbook 2021 Guide by […]

Live Streaming Trend in China Market 直播在中國市場的現狀 The trend of live streams is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. There are various types of live streams in China market, for example, E-commerce live streams and there

Didi Suspended: 2021 Latest Chinese Regulations and Its Impact on Marketing Didi, the biggest Chinese ride service app, was ordered by the Cyberspace Administration of China (CAC) to take down its app from app stores after it just made its US stock market debut last week. . The investigation found “serious violations” in how Didi collected and

Live Streaming Trend in China Market 直播在中國市場的現狀 The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in

Introduction to Baidu Advertising Baidu, founded in Beijing in the year 2000, is the world’s second-largest search engine and China’s largest search engine. In this video, we are going to introduce you to the basics of Baidu advertising. We will talk about the different types of advertisements in Baidu and their features; advantages and why

Introduction to WeChat Ads 微信廣告 How to use WeChat for marketing? Types and characteristics of WeChat ads? How to use WeChat for businesses and brands? Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will guide you through WeChat ads. Presented by: Cover topics: Knowledge and

How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.

Difference between WeChat Mini Program and H5 微信小程序與H5頁的區別 Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5. H5頁面與小程序的區別一眼看上去不算太大，那他們有什麼區別，以及我們這兩者之間我們應該選擇開發哪一種呢？ Presented by: Cover topics: Knowledge and strategies for eCommerce marketing in China – B2C market in China,

Keywords that violates Douyin policy In this video, our marketing coach, Joanne will talk about keywords that violate Douyin policy. Douyin content creator, you do not want to miss this! Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is a marketer with

What is Xiaohongshu Brand Account and its Advantages? Xiaohongshu brand accounts are one of the best ways of engaging with the community. A good brand official account serves well as a communication channel between a brand and its users. In this video, our marketing coach, Cynthia will talk about Xiaohongshu Brand Account and its advantages.