CHINA INSIGHTS

China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft […]

China New Advertising Format: Video in Advertising (Embedded Video Ad) 【Posted on: 2021 October】 Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video. Source: From iQiyi & Miaozhen Pan-Media Industry Research – Video in广告应用探索指南   Brand advertising can use AI technology to

Driving High-Quality Traffic Through Zhihu 【Posted on: 2021 October】 DRIVING HIGH-QUALITY TRAFFIC THROUGH ZHIHU As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of

11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be

China Tech Crackdown – October update 【Posted on: 2021 October】 CHINA TECH CRACKDOWN – OCTOBER UPDATE We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates. Chinese authorities say progress is being made in their efforts to clean up the

2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li

China Regulation – Personal Information Protection Law (PIPL) 【Posted on: 2021 September】 CHINA REGULATION – PERSONAL INFORMATION PROTECTION LAW (PIPL) This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking