CHINA INSIGHTS

Miaozhen Ooh-Monitor 2.0 【Posted on: 2020 November】 MIAOZHEN OOH-MONITOR 2.0 Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry. Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full

Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows

CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS 【Posted on: 2022 August】 CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS WeChat video account native advertising was officially launched on July 18, opening a whole new advertising scene for WeChat in-feed media. Earlier, WeChat video accounts gradually launched online live broadcasts, rewards,

China Regulations – Why Did Didi Get Fined US$1.2 Billion? 【Posted on: 2022 August】 CHINA REGULATIONS – WHY DID DIDI GET FINED US$1.2 BILLION? With the increasingly strict implementation of China’s regulatory policies, it is not surprising to find that China is reviewing major leading platforms with unprecedented intensity, and issuing “sky-priced fines” to platforms

China Tech Crackdown – Anti-monopoly Fines 【Posted on: 2021 August】 CHINA TECH CRACKDOWN – ANTI-MONOPOLY FINES In recent weeks, China has been enacting several new laws to protect sensitive data, prevent misuse of personal information & reign in anti monopolistic behaviour. In this series of articles over the next several months, we will be looking