Douyin Available On Desktop, Launched Web Version 【Posted on: 2021 July】 Douyin, the Chinese version of TikTok, is now available on the desktop. On June 21, 2021, Douyin officially launched the internal beta of the web version, and its official website page has also been revised. The new version can watch videos, like, view comments […]
2020 XHS Mid-year Beauty Industry Report 【Posted on: 2020 September】 2020 XHS MID-YEAR BEAUTY INDUSTRY REPORT In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report
App of the month – XIAOHONGSHU Xiaohongshu, also known as Little Red Book, It’s one of the largest and fastest growing social e-commerce apps in China, and unlike other e-commerce platforms, it started as a community where users can post product photos with reviews and tips for other users to read, comment, and save to
Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in
Content Marketing Suggestions on Xiaohongshu – Guide on Brand Seeding Read More »
China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that
China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage Read More »
China’s Largest Travel Agency and an E-commerce Giant join forces to expand Cooperation in Tourism and E-commerce 【Posted on: 2020 August】 CHINA’S LARGEST TRAVEL AGENCY AND AN E-COMMERCE GIANT JOIN FORCES TO EXPAND COOPERATION IN TOURISM AND E-COMMERCE During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of
Apple Search Ads in China 【Posted on: 2021 July】 APPLE SEARCH ADS IN CHINA Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search
KOL Marketing on China New Media 【Posted on: 2020 August】 Scare and Proportion of livestream users KOL MARKETING ON CHINA NEW MEDIA The emergence of Covid-19 has made consumers pay more attention to online. With the diversification of consumers’ exposure to media, new media marketing has become the first choice of advertisers. The roles of
China Live Industry Ecological Research Report 2020 【Posted on: 2020 August】 The live streaming industry has once again become the focus of attention due to the rapid rise of e-commerce live streaming. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users are
App of the Month – UC Browser UC Browser is a browser for mobile phones and computers, developed by China Univision Technology Co., Ltd. and acquired by Alibaba Group in 2014. UC advertising is especially based on Ali big data, which can realize a multi-scenario marketing platform. Crowd screening: multi-dimensional circle of people to lock the
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