CHINA’S ONLINE AUDIO CONTENT CONSUMPTION MARKET ANALYSIS 2022 【Posted on: 2022 April】 According to Qianfan Analysys, the number of active users in China’s “ear economy” market has reached 800 million in 2021, and the average monthly usage of the market exceeds 3 hours. Among them, the monthly active number of China Online’s online audio segment […]
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First Overseas Cross-border E-commerce Live Streaming on WeChat 【Posted on: 2020 May】 While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, We (OctoPlus Media) planned and executed the first-ever overseas WeChat live streaming of cross-border e-commerce for SaSa in Hong Kong.
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CHINA INTERNET ADVERTISING MARKET INSIGHTS REPORT 2021 【Posted on: 2022 April】 QuestMobie recently released the 2021 China Internet Advertising Market insights report. It is estimated that in 2022, while the advertising market maintains single-digit growth, the Internet advertising market growth will remain in double digits. Among them, from 2019 to 2021, the proportion of mobile
App of the month – Zhihu Zhihu, China’s largest knowledge-sharing platform, it’s a powerful content marketing tools suitable for various industries. Zhihu (Zhihu.com) is a knowledge-sharing website widely used by young people in China and it is also one of the Internet platforms with a large and excellent user community and high-quality content. As a
Maimai and Douyu Available Programmatically via selected DSP 【Posted on: 2020 April】 Maimai (脉脉), China’s biggest rival to global professional networking giant Linkedin; Douyu（斗鱼）, popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially. Douyu, one of popular e-sport related live streaming
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APP OF THE MONTH – FACEU APP OF THE MONTH – FACEU FaceU is a camera on IOS and Android platforms made by the Toutiao Face Moe team. Developed at the end of 2014, FaceU was officially launched on September 14, 2015. Faceu provides young users with photo and video functions. As a photo camera
Guide to Advertisement Censorship Law in China 【Posted on: 2020 April】 GUIDE TO ADVERTISEMENT CENSORSHIP LAW IN CHINA Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising
Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first
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CHINA SEARCH MARKET 2022 FORECAST 【Posted on: 2022 March】 CHINA SEARCH MARKET 2022 FORECAST In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information
Insight Report – Marketing Value of China Beauty App Users 【Posted on: 2020 April】 In the vertical market segment of female users, beauty camera apps are integrated into the daily lives of more users. Because it captures the commonality of women who love beauty, love post, and indulge in this, as well as the help
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