CHINA INSIGHTS

2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS 【Posted on: 2022 March】 2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS China’s mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users’ usage data are growing rapidly. In such a rapidly developing mini-program ecosystem, product updates and optimizations, the maturity of the […]

2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,

CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER 【Posted on: 2022 February】 CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER Recently, the State Key Laboratory of Media Convergence and Communication, Communication University of China, Media Big Data Center, and Number One Idol (Beijing) Digital Technology Co., Ltd. jointly released the “China Virtual Digital Human Influencer Index Report”, which pointed out the

2021 DOUYIN/XHS BEAUTY BRAND REPORT 【Posted on: 2022 February】 2021 DOUYIN/XHS BEAUTY BRAND REPORT According to “2021 Beauty Industry Douyin/XHS Marketing Report” jointly released by Youmi Youshu and Beauty Expo, the market size of China’s beauty industry has steadily increased, however big brands and cutting-edge domestic products are caught in a scuffle. From the launch